Milton Bradley

From Wikipedia, the free encyclopedia
Jump to: navigation, search
This article is about the board game pioneer. For other uses, see Milton Bradley (disambiguation).
Milton Bradley
Milton bradley portrait.jpg
Born (1836-11-08)November 8, 1836
Vienna, Maine, U.S.
Died May 30, 1911(1911-05-30) (aged 74)
Springfield, Massachusetts, U.S.
Occupation Board game manufacturer

Milton Bradley (November 8, 1836 – May 30, 1911) was an American game pioneer, credited by many with launching the board game industry in North America with Milton Bradley Company.

In 2004, he was posthumously inducted into the National Toy Hall of Fame along with George Ditomassi of Milton Bradley Company. Through the 20th century the company he founded in 1860, Milton Bradley Company dominated the production of American games, with titles like Candy Land, Operation, and Battleship. The company is now a subsidiary of Pawtucket, Rhode Island–based Hasbro.

Biography[edit]

Born in Vienna, Maine on November 8, 1836, Bradley grew up in a working-class household in Lowell, Massachusetts after the family moved there in 1847. After completing high school in 1854 he found work as a draftsman and patent agent before enrolling at the Lawrence Scientific School in Cambridge, Massachusetts. In 1856, he got a job in the locomotive works of the Blanchard & Kimball (later Bemis & Company) in Springfield, Massachusetts. After the company was shuttered during the recession of 1858, he entered business for himself as a mechanical draftsman and patent agent. In 1859, Bradley went to Providence, RI to learn lithography and in 1860, he set up the first color lithography shop in Springfield, Massachusetts. Eventually, Bradley moved forward with an idea he had for a board game which he called The Checkered Game of Life, an early version of what later became The Game of Life. [1]

The Checkered Game of Life: The launch of the Milton Bradley Company[edit]

1872 advertisement

Milton Bradley's ventures into the production of board games began with a large failure in his lithograph business. When he printed and sold an image of the little-known Republican presidential nominee Abraham Lincoln, Bradley initially met with great success.[2] But a customer demanded his money back because the picture was not an accurate representation -- Lincoln had decided to grow his distinctive beard after Bradley's print was published. Suddenly, the prints were worthless, and Bradley burned those remaining in his possession.[3] Looking for a lucrative alternate project, Bradley found inspiration from an imported board game a friend gave him, concluding that he could produce and market a similar game to American consumers. In the winter of 1860, Bradley released The Checkered Game of Life.

The game proved an instant success. Bradley personally sold his first run of several hundred copies in a two-day visit to New York; by 1861, consumers had bought more than 45,000 copies. The Checkered Game of Life followed a structure similar to its American and British predecessors, with players spinning a teetotum to advance to squares representing social virtues and vices, such as "influence" or "poverty", with the former earning a player points and the latter retarding his progress. But even the most seemingly secure positions, like "Fat Office," held dangers -- "Prison", "Ruin", and "Suicide".[4] The first player to accumulate 100 points won the game.

The original game board of The Checkered Game of Life.

While the structure of play in The Checkered Game of Life differed little from previous board games, Bradley's game embraced a radically different concept of success. Earlier games, such as the popular Mansion of Happiness created in Puritan Massachusetts, focused entirely on promoting moral virtue. Bradley defined success in secular business terms, depicting life as a quest for accomplishment with personal virtues as a means to that end. This complemented America's burgeoning fascination with obtaining wealth, and with "the causal relationship between character and wealth," in the years following the Civil War. The game -- and later board games produced by the Milton Bradley Company -- also fit the nation's increasing amount of leisure time, leading to great financial success for the company. [5]

Final years[edit]

Though The Checkered Game of Life and its several successive variations won Bradley financial success, board games were not his primary focus in life. Once his fortune was secured, Bradley turned to a series of scientific and educational causes. Having met Edward Wiebe, an early American proponent of the kindergarten movement, in 1869, Bradley began to explore the ideas of the German romantic philosopher Friedrich Wilhelm August Fröbel. Fröbel challenged prevalent notions for educating children, which emphasized recitation, rote memorization, and factual information from a child's earliest schooling. Believing that these attempts to instill an adult mentality in children ran contrary to a child's natural impulses and abilities, Fröbel argued for educating from the child's vantage point. He stressed stimulating aesthetic and sensory perception, keeping lessons brief, presenting them in simple terms, and inviting the child's instinctual preferences for play and spontaneity. He encouraged using "gifts" -- objects to handle, such as geometric wooden blocks and balls -- for self-directed free play, and "occupations," materials for learning skills, such as arts and crafts. Fröbel also promoted participative circles, where children learned songs and finger plays. In 1870, the Milton Bradley Company published Wiebe's book "The Paradise of Childhood: A Manual for Self-Instruction in Freidrich Froebel's Educational Principles, and a Practical Guide to Kinder-Gartners."

Bradley also published tracts and pamphlets on Fröbel's kindergarten system. His company produced two magazines, Kindergarten News (later Kindergarten Review), and Work and Play. Neither was profitable, and Bradley's business partners withdrew their support, but Bradley persevered, publishing both magazines until the end of his life. His friend George Tapley bought out the partner's shares so that Bradley could continue manufacturing educational materials. By the 1890s, the Milton Bradley Company had introduced the first standardized watercolor sets, and educational games such as Bradley's Word Builder and Bradley's Sentence Builder. Bradley was also the first to release crayon packages with standardized colors, a forerunner of the Binney & Smith Company's Crayola Crayons and Artista Art Supplies. Bradley's interest in art education also led him to produce a new color wheel and publish four books about teaching colors.

In 1860, Bradley married Villona Eaton. They had no children and she died in 1860.[6] In 1869, he married his second wife, Ellen Thayer, with whom he had two daughters: Alice L. Bradley, born c. 1881, and Florence L. Bradley, born c. 1875. Milton Bradley died on May 30, 1911, in Springfield.

Books and Patents[edit]

Books[edit]

Patents and Inventions[edit]

  • A US patent 215205 A, Milton Bradley, "Improvement in paper-cutting machines", published 1879-05-13 
  • A US patent 225457 A, Milton Bradley, "Process of engraving printing-surfaces", published 1880-03-16 

References[edit]

  1. ^ Dictionary of American Biography. New York: Charles Scribner's Sons. 1936. Retrieved 7 December 2014. 
  2. ^ Lepore, Jill (21 May 2007). "The Meaning of Life". The New Yorker 83 (13): 38. Retrieved 7 December 2014. 
  3. ^ James J. Shea, The Milton Bradley Story (New York: Newcomen Society in North America, 1973), 10.
  4. ^ David Wallace Adams and Victor Edmonds, "Making Your Move: The Educational Significance of the American Board Game, 1832 to 1904," History of Education Quarterly 17.4 (Winter 1977): 376.
  5. ^ Deborah S. Ing, “Bradley, Milton", American National Biography, Feb 2000. http://www.anb.org/articles/10/10-00177.html
  6. ^ Ing, Deborah S. "Bradley, Milton". American National Biography Online. Oxford University Press. Retrieved 7 December 2014. 
  7. ^ Rover, A (1973). Croquet ; Its Principles and Rules: With Explanations and Illustrations for the Lawn and Parlor. Springfield, Mass: Milton Bradley & Co. Retrieved 7 December 2014. 
  8. ^ Marten, James (Winter 2009). "History in a Box: Milton Bradley’s Myriopticon". The Journal of the History of Childhood and Youth 2 (1): 3–7. Retrieved 7 December 2014. 

External links[edit]