|This article reads like a news release, or is otherwise written in an overly promotional tone. (November 2013)|
|Industry||Video games Licensing Toys Entertainment Technology|
|Headquarters||Shoreditch, London, United Kingdom|
|Key people||Michael Acton Smith (Founder, CEO)|
|Products||Moshi Monsters, Perplex City, Tutpup|
Mind Candy is a British entertainment company, formed in 2004 by UK internet entrepreneur Michael Acton Smith, and based in Shoreditch, London, England. Mind Candy's first major project was a hybrid of stories, games and puzzles called Perplex City.
Mind Candy is a British entertainment company, formed in 2004 by UK internet entrepreneur Michael Acton Smith. In 2007, the company began development on Moshi Monsters, a virtual world and online game aimed at children aged between 6-12, which allows users to adopt their own pet monster, socialise and play educational puzzles.
In March 2012, Mind Candy confirmed a major partnership deal with Sony Music. The deal followed the launch of Mind Candy’s own music label, Moshi Monsters Music. The deal saw Sony Music handle the distribution aspects of Moshi Monsters' forthcoming music releases, starting with the debut album, Moshi Monsters, Music Rox. Head of Moshi Music, Jason Perry, ex-of the UK rock band A produced the album. In November 2012, it was announced that the album achieved gold certification in the UK.
In October 2013, the firm's Moshi Monster characters became the most-licensed property in the UK after revenues at the firm jumping by more than 60 per cent. The company revealed that revenues rose to £46.9 million in 2012, up from £28.9 million for 2011. Users of the flagship game also increased from 55 million to 70 million.
The Moshi Magazine was launched in February 2011 in partnership with Skyjack Publishing. Mind Candy released Moshi Monsters: The Movie in December 2013 in partnership with Universal Studios. It was also released in theatres in Australia on 20 February 2014.
Mind Candy first app for iOS was called Moshi Monsters Village and followed this with a variety of spin-offs such as Moshi Karts and Moshi Monsters: Moshlings . In the first two months of 2014 Mind Candy also released apps Talking Poppet and Moshi Karts
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