Minted

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Minted
Type Private
Industry e-commerce, crowdsourcing
Founded 2007
Founder(s) Mariam Naficy
Headquarters San Francisco, California, United States
Products stationery, holiday cards, wedding invitations, art, party decor
Employees 70+
Website www.minted.com

Minted is an American online retailer based in San Francisco, California, that crowd-sources design from independent artists and sells the designs as high-end paper goods, including holiday cards, wedding invitations, wall art, party decor, and stationery.

History[edit]

Minted was founded in April 2007 by Mariam Naficy to sell high-end lines of stationery and quickly adopted a crowd-sourcing model as it realized that designs by independent artists were outselling those by established brands.[1] Minted has raised more than $8 million from investors including Benchmark Capital led by Peter Fenton, IDG Ventures, Marissa Mayer, and Jeremy Stoppelman.[2][3]

In 2012, Minted expanded outside of its core stationery market by launching wall art prints and party decor. Minted announced a partnership where a part of its proceeds from selling customized children's art would go to benefit Every Mother Counts, a maternal health nonprofit organization led by Christy Turlington Burns.[4]

Crowd-Sourcing[edit]

Minted holds regular design challenges that are open to artists and designers. Thousands of independent artists participate in the challenges. Visitors to the website vote on the design submissions and the winning designs are sold on the website. The winning artists are paid a cash prize and earn an ongoing commission on sales of their designs.[5]

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