Minted

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Minted
Type Private
Industry e-commerce, crowdsourcing
Founded 2007
Founders Mariam Naficy
Headquarters San Francisco, California, United States
Products stationery, wall art, home decor, holiday cards, wedding invitations, party decor
Employees 125
Website www.minted.com

Minted is an online marketplace of independent artists and designers. The company crowdsources art and graphic design through open monthly challenges, the public votes for the winning entries, and Minted produces the winning work as stationery, wall art, and decor.

History[edit]

Minted was founded in April 2007 by Mariam Naficy to sell high-end lines of stationery and quickly adopted a crowdsourcing model as it realized that designs by independent artists were outselling those by established brands.[1] Minted has raised more than $50 million from investors including Technology Crossover Ventures, Benchmark Capital led by Peter Fenton, IDG Ventures, Yahoo CEO Marissa Mayer, Yelp CEO Jeremy Stoppelman, and Eventbrite Founders Kevin and Julia Hartz.[2][3] [4]

In 2012, Minted expanded outside of its core stationery market by launching wall art prints and party decor. Minted announced a partnership where a part of its proceeds from selling customized children's art would go to benefit Every Mother Counts, a maternal health nonprofit organization led by Christy Turlington Burns.[5]

Crowdsourcing[edit]

Minted holds regular design challenges that are open to artists and designers. Thousands of independent artists participate in the challenges. Visitors to the website vote on the design submissions and the winning designs are sold on the website. The winning artists are paid a cash prize and earn an ongoing commission on sales of their designs.[6]

References[edit]

External links[edit]