Mirabella

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For other uses, see Mirabella (disambiguation).
Mirabella
Mirabella  cover, 1997
Mirabella cover, 1997
editor in chief Robbie Myers(1997-2000) [1]
Former editors Amy Gross (1989-1993, 1995-1997), Gay Bryant (1993-1995)[2]
Categories Women's magazine
Frequency Monthly(1989-1995), Bimonthly(1995-2000)
Publisher Susan Blank (1999-2000) [3]
Founder Grace Mirabella
Year founded 1989
First issue June 1989 (1989-June)
Final issue
— Number
2000
558,009
Company Hachette Filipacchi
Country United States
Based in New York City
Language English
ISSN 1044-5153

Mirabella was a women's magazine published from 1989 to 2000.[4] It was created by and named for Grace Mirabella, a former Vogue editor in chief, in partnership with Rupert Murdoch.[4]

It was originally published by News Corporation, and it became the property of Hachette Filipacchi in 1995.[4][5] Known as a smart women's magazine, it suffered in comparison to Elle, a more lighthearted issue from the same publisher.[4] Declining ad revenue contributed to a reported $9 million loss in 1999, and the magazine folded immediately after the debut of Oprah Winfrey's magazine O in April 2000.[4]

Mirabella's circulation stood at 558,009 at the time of its demise.[4]

Editors[edit]

Cultural references[edit]

In the Family Guy episode "Fore, Father", Stewie Griffin picks up the December issue of Mirabella in the doctor's waiting room.

In a season 3 Sex and the City episode, Samantha (Kim Cattrall) says that she never should have signed up for a Mirabella trial subscription.

In season 4 of Scrubs, a goalie for the Philadelphia Flyers hockey club sees an issue of Mirabella and changes his last name to Mirabella. He goes on to be the number one goalie in the National Hockey League (NHL).

In the episode "The State Dinner" of The West Wing, Press Secretary C.J. Cregg is irritated that the reporter from Mirabella is asking about food & wine in her press briefings.

In Jeffrey Eugenides' short story "Baster", Tomasina learns of age-related fertility issues from an issue of Mirabella.

References[edit]

  1. ^ a b "From Mirabella to U.S. Edition of Elle". The New York Times. 19 May 2000. Retrieved 27 January 2013. 
  2. ^ a b c "Grace Mirabella". vogue.com. Retrieved 27 January 2013. 
  3. ^ "'Mirabella' publisher moves to 'W', 'Mirabella names acting publisher". Advertising Age. 22 February 2000. 
  4. ^ a b c d e f Elder, Sean (April 28, 2000). "Mirabella folds". Salon.com. Retrieved 27 January 2013. 
  5. ^ Bercovici, Jeff (May 2000). "T'wasn't beauty killed Mirabella but beastly bungles". Media Life Magazine. Retrieved 27 January 2013. 

In the season finale of "The New Normal" Bryan's mother refers to a moment in the past where she finds a copy of Mirabella under his bed. This was referring to a time when he was a teenager and most boys had playboy under their beds. In the show Bryan is getting married to his male partner.