Miracle Whip

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Miracle Whip
Type Brand
Industry Food
Headquarters Northfield, Illinois, United States
Parent Kraft Foods
Website Miracle Whip on Kraft Brands

Miracle Whip is a Mayonnaise manufactured by Kraft Foods, sold throughout the United States and Canada. It is also sold by Mondelēz International (formerly also Kraft Foods) as Miracel Whip throughout Germany.

History[edit]

In 1933 Kraft developed a new dressing similar to mayonnaise, but as a less expensive alternative. Premiering at the Century of Progress World's Fair in Chicago in 1933, Miracle Whip was an instant success as a condiment on fruits, vegetables and salads.[1]

According to Kraft archivist Becky Haglund Tousey, Kraft developed the product in-house using a patented "emulsifying machine" (invented by Charles Chapman) to create a product blending mayonnaise product and less expensive salad dressing, sometimes called "boiled dressing."[2] The machine (dubbed "Miracle Whip" by Chapman) ensured that the ingredients (including more than 20 different spices) could be thoroughly blended.[1]

However, another story claims that Miracle Whip was invented in Salem, Illinois, at Max Crosset's Cafe, where it was called "Max Crossett's X-tra Fine Salad Dressing". Crosset sold it to Kraft Foods in 1931 for $300[3] (approximately $4,621.36 in 2013).[4] While admitting that Kraft did buy many salad dressings, Tousey disputes the claim that X-tra Fine was Miracle Whip.[1]

Since 1972 Miracle Whip is also sold as Miracel Whip (with the letters e and l swapped) in Germany.[5] It is produced formerly by Kraft Foods, nowadays by Mondelēz International in Bad Fallingbostel.

Ingredients[edit]

Current primary ingredients are water, soybean oil, vinegar, HFCS, sugar, modified corn starch, and dried eggs. The HFCS and corn starch are made from non genetically modified maize.[6] Ingredients making up less than 2% of product include salt, mustard flour, paprika, spice, natural flavor, potassium sorbate, enzyme modified egg yolk, and dried garlic.

Advertising[edit]

Six Flags announced a new partnership with the Miracle Whip brand in 2009.[7]

Kraft paid Lady Gaga to include Miracle Whip in the music video for her song "Telephone".[8]

Miracle Whip advertising features prominently in the Electronic Arts video game Skate 3 for Xbox 360 and PlayStation 3 including a dedicated trick, contest, and an achievement/trophy called Don't Be So Mayo.

See also[edit]

References[edit]

  1. ^ a b c Zeldes, Leah A. (2009-08-25), Miracle Whip: Boon or blech? Fans and foes mix it up, Dining Chicago, retrieved 2009-08-25 
  2. ^ Ruth deForest Lamb & Royal Samuel Copeland (1936). American chamber of horrors: the truth about food and drugs. Farrar & Rinehart, Inc. pp. 162–163. Retrieved 9 May 2012. 
  3. ^ Kraft Miracle Whip Salad Dressing, The City of Salem, Illinois, retrieved 2010-05-27 
  4. ^ US Department of Labor Inflation calculator, retrieved 2006-09-03 
  5. ^ Miracel Whip - Unsere Marke, Mondelēz International, retrieved 2013-07-07 
  6. ^ Ocado: Kraft Miracle Whip 443ml - Ingredients Linked 2014-06-19
  7. ^ "Six Flags Announces New Partnership with Miracle Whip", Reuters, 2009-07-08, retrieved 2010-05-27 
  8. ^ Hampp, Andrew; Bryson York, Emily (2010-03-13), How Miracle Whip, Plenty of Fish Tapped Lady Gaga's 'Telephone', Advertising Age, retrieved 2010-05-27 

External links[edit]