Mishor Adumim

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Mishor Adumim Industrial Park
פארק תעשייה מישור אדומים
Aerial view of Mishor Adumim industrial park
Aerial view of Mishor Adumim industrial park
Mishor Adumim Industrial Park is located in the West Bank
Mishor Adumim Industrial Park
Mishor Adumim Industrial Park
Coordinates: 31°47′50.40″N 35°19′54.70″E / 31.7973333°N 35.3318611°E / 31.7973333; 35.3318611Coordinates: 31°47′50.40″N 35°19′54.70″E / 31.7973333°N 35.3318611°E / 31.7973333; 35.3318611
District Judea and Samaria Area
Council Ma'ale Adumim
Region West Bank
Founded 1998
Founded by Ma'aleh Adumim
Economic Development Co. Ltd.
Area 1,550 dunams (1.55 km2 or 380 acres)
Population 300 businesses
Name meaning Plain of Adumim

Mishor Adumim (Hebrew: מישור אדומים‎) is an industrial park located in the industrial zone of the Israeli settlement of Ma'ale Adumim, about 10 minutes' drive from Jerusalem, on the West Bank. The international community considers Israeli settlements illegal under international law,[1][2] but the Israeli government disputes this.[3]

History[edit]

Since 1998, the park has been managed by the Ma'aleh Adumim Economic Development Company Ltd. Stretching over 1,550 dunams, it includes businesses and factories, as well as a busy commercial center.[4] In 2014, the park housed 300 factories and small businesses, a bowling alley, two large supermarkets, an art museum and several kosher wineries. These businesses, a few owned by Arabs, among them the Shweiki glass factory, are entitled to special tax breaks under Israeli law.[5]

One of the big draws is a Rami Levy supermarket.[6] The Sodastream factory in Mishor Adumim provides employment for 1,300 workers, 950 of them Arabs.[7] Adumim Food Ingredients is a food additives company that manufactures nutraceuticals in collaboration with the Hebrew University of Jerusalem.[8]

The SodaStream plant was established in Mishor Adumim by the company founder Peter Weissburgh in the 1990s, before SodaStream was taken over by the Fortismo Capital Fund in 2007. In 2014, Daniel Birnbaum, the current CEO said that he would not have opened the factory at this site, but its presence there was a reality and he would not bow to political pressure to close it, even after the inauguration of a new plant under construction in the Negev. According to Birnbaum, he would not consider closing the plant out of loyalty to its hundreds of Palestinian workers, noting that he could not see how it would help the Palestinian cause if they were fired.[9]

The Rami Levy supermarket in Mishor Adumim is widely patronized by Palestinians, although Palestinian Authority Economy Minister Hassan Abu Libdeh warned them in 2010 not to buy there. Many of the employees are also Palestinian.[10]

See also[edit]

References[edit]