|Directed by||Jennifer Siebel Newsom|
|Produced by||Jennifer Siebel Newsom
|Written by||Jennifer Siebel Newsom
|Music by||Eric Holland|
|Editing by||Jessica Congdon|
|Studio||Girls' Club Entertainment|
|Running time||85 minutes|
Miss Representation is a 2011 American documentary film written, directed, and produced by Jennifer Siebel Newsom. It explores how mainstream media contribute to the under-representation of women in influential positions by circulating limited and often disparaging portrayals of women. The film premiered in the documentary competition at the 2011 Sundance Film Festival.
The film interweaves stories from teenage girls with provocative interviews from the likes of Condoleezza Rice, Lisa Ling, Nancy Pelosi, Katie Couric, Rachel Maddow, Rosario Dawson, Dr. Jackson Katz, Dr. Jean Kilbourne, and Gloria Steinem to give an inside look at the media and its message. The film’s motto, “You can't be what you can't see,” underscores an implicit message that young women need and want positive role models, and that the media has thus far neglected its unique opportunity to provide them. The film includes a social action campaign to address change in policy, education and call for socially responsible business.
The film previewed on October 18, 2010, at an awards luncheon hosted by the San Francisco Commission on the Status of Women. The film premiered on January 22, 2011 at the Sundance Film Festival, and was followed by appearing at the Athena Film Festival at Barnard College in NYC in February.
A call-to-action campaign grew out of the film that includes 1) a Twitter campaign to call out offensive media, 2) a crowdsourced list of media that represent women and girls fairly, 3) a virtual internship program to recruit representatives, 4) guides for media representation conversation starters, 5) guides for electing females for political office, 6) weekly action alerts, 7) gender equality principles and 8) resources & tools for action.
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