In 2007, Apple Inc. and Modest Mouse asked fans to direct and film a video for the song. The contest ended on May 22, 2007. Christopher Mills, who also directed the "Float On" video, directed the green screen sequences used in the contest. The winning video, directed by Walter Robot, that is Christopher Louie and Bill Barminski, shows a robot who directed himself in a video about a robot who runs away from home.
Another video, shown on MTV2 and Fuse TV, features segued segments of other submitted videos, with the winning video only appearing for five seconds.