|Founded||Gallarate, Lombardy (1953)|
|Founders||Ottavio and Rosita Missoni|
|Number of locations||20 countries|
|Key people||Angela Missoni
|Products||knitwear, leather, cotton|
|Revenue||€67.3 million (2012)|
The business was founded in 1953, when Ottavio and Rosita Missoni set up a small knitwear workshop in Gallarate, not far from Rosita's home village. They presented their first collection under the Missoni label in Milan in 1958. The business prospered, with the support of fashion editor Anna Piaggi, then at Arianna magazine. Rosita met the French stylist Emmanuelle Khanh in New York in 1965, which led to a collaboration and a new collection the following year. In April 1967, they were invited to show at the Pitti Palace in Florence. Rosita told the models to remove their bras, supposedly because they were the wrong color, and showed through the thin lamé blouses. The material became transparent under the lights and caused a sensation. The Missonis were not invited back the following year, but the business grew; a new factory in Sumirago was built in 1969. Missoni designs were championed in the USA by Diana Vreeland, editor of American Vogue, and a Missoni boutique was opened in Bloomingdales.
Missoni reached the peak of its influence in the fashion world in the early 1970s. Tai Missoni then became more interested in other projects, designing costumes for La Scala, carpets and tapestries. Rosita Missoni lost interest in fashion in the 1990s and was succeeded by her daughter Angela in 1998 while Rosita took over Missoni Home.
On 13 September 2011, Missoni made headlines briefly when Target Stores offered low-cost variants of Missoni products in their stores and on their website. Most items sold out within 24 hours, there were long queues outside stores and the Target website was overloaded. Some items appeared at higher prices on eBay within hours and Target did not restock.
In July 2014, Missoni announced a designer collaboration with Target Australia.
Missoni brands include Missoni Sport, which was initially licensed out, brought in-house in January 2002, and is now discontinued; and M Missoni, a less expensive line introduced in 1998, manufactured and distributed by Marzotto.
Missoni Home has its roots in furnishing fabrics produced in 1981 in collaboration with Rosita's family firm. They launched their first perfume in 1982, although that product has nothing to do with the license now held by Estée Lauder.
In 1996 the Missonis transferred control of the business to their three children: Vittorio Missoni became marketing director; Luca (born 1956) was menswear designer until 2008; Angela (born 1958) was womenswear designer, and took over menswear in 2008 when Luca became the creative director of the company.
Disappearance of Vittorio Missoni
On 4 January 2013 a plane carrying Vittorio Missoni, then CEO of Missoni, went missing off the coast of Venezuela. On 27 June 2013, the Venezuelan government announced that remains of the aircraft had been found north of Los Roques Archipelago.
- "Missoni History". Missoni S.p.A. Retrieved 7 April 2008.[dead link]
- Suzy Menkes (2 December 2003). "Missoni's family mosaic". International Herald Tribune (London). Archived 10 February 2007.
- Sandra M. Jones (13 September 2011). Target hits it big with Missoni collection: Demand dries up 6-week supply in 1 day. Chicago Tribune. Accessed May 2014.
- Luisa Zargani (25 February 2014). "Rossella Jardini to Lend a Hand at Missoni". WWD. Retrieved May 2014.
- "Vittorio Missoni biography". The Biography Channel. Retrieved 25 July 2013.
- "Missoni catwalk show at the V&A". Victoria and Albert Museum. Retrieved 5 August 2007.
- Eric Wilson (5 January 2013). "Fashion Boss From Italy Lost in Flight Off Venezuela". The New York Times. Retrieved May 2014.
- "Hallan avioneta desaparecida en enero cuando viajaba Los Roques-Maiquetía". El Universal (in Spanish). 27 June 2013. Retrieved 27 June 2013.
- Sanai, Darius (1 March 2013). "Go Faster Stripes (Interview with Angela Missoni)". LUX Magazine. Retrieved 6 March 2014.