|A Mitch Morgan|
|Primary alcohol by volume|
|Served||Straight up; without ice|
|Standard drinkware||Shot glass|
|Commonly used ingredients|
The Mitch Morgan is a popular beverage at the Oak the New Fat Alley Barbecue in Telluride, Colorado, where the drink originated. The Mitch Morgan is named after its creator. The drink served as the inspiration for J&D's Down Home Enterprises popular product Bacon Salt.
On October 28, 2008 Mitch Morgan shots were served at a charity fund-raising event at Heavens night club in Seattle, Washington hosted by J&D's Foods. The event was promoted as The World's First Charity No Holds Barred Battle To The Death Mayonnaise Wrestling Match and promoted the launch of J&D's new products Baconnaise and Bacon Lip Balm, the money raised benefited the family of a deceased co-worker. The Mitch Morgans consisted of Maker's Mark bourbon and bacon from the "Bacon is Meat Candy Bacon Club." The fund-raiser sold over 1,000 Mitch Morgans, with customers requesting additional slices of the "gourmet bacon" to complement their drink.
Mitch Morgan shots were also served at J&D's Foods 2009 charity product launch party The Bacathlon. Hosted on November 19, 2009 The Bacathlon was promoted as The World's First Bacon-Themed Multi-Sport Athletic and Endurance Event that featured an attempt to set the World Record for Bacon Eating. The event promoted the launch of J&D's new products BaconPOP, Bacon Ranch and Mmmvelopes; the money raised benefited Ashley's Team.
Varieties on the theme
The Mitch Morgan is not the only combination of liquor and bacon. Riding the wave of recent bacon mania, Colum Egan, the master distiller for Bushmills, issued a challenge to bartenders in New York City, for Saint Patrick's Day in 2008, to concoct drinks based on the traditional Irish breakfast, which of course includes bacon. Two drinks were singled out by the New York Times: Jim Meehan of PDT made a drink which consisted of bacon-infused Bushmills combined with maple syrup, orange and lemon juice, and a whole egg; Eben Freeman of Tailor employed bacon-infused Bushmills, served with roasted tomato gelée squares, a poached quail egg yolk, Irish breakfast-tea foam, and crispy black-pudding bits.
Inspiration for bacon salt
In October 2007 Justin Esch (the co-founder of J&D's Down Home Enterprises) and his older brother Christopher Esch were talking about their fondness of Mitch Morgan shots with friends at the Jewish wedding of a childhood friend in New York, some of whom maintained a Kosher diet, which prohibits the consumption of pork products. The Esch brothers discussed the universal appeal of bacon and determined the world needed a bacon flavored seasoning salt that could capture the deliciousness of bacon without the dietary issues, resulting in the development of Bacon Salt.
- Edwards, Sue (November 27, 2007). "Entrepreneurs ‘Decided it Was Time to Make the World Taste Like Bacon'". Kitsap Sun. Retrieved 2009-05-12.
- Madrid, Cienna (October 30, 2007). "The Bacon-Flavored American Dream". The Stranger. Retrieved 2009-05-12.
- Loosbrock, Rocco "Boss Hog" (November 1, 2008). "Bacon Freak meets Mitch Morgan's Whiskey". News Blaze. Retrieved 2009-05-12.
- Miles, Johnathan (2009-03-13). "Wear the Green but Don’t Drink It". New York Times. Retrieved 2009-03-15.