Miuccia Prada

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Miuccia Prada
Born (1949-05-10) May 10, 1949 (age 65)
Milan, Italy
Nationality Italian
Education Ph.D. in political science[1]
Occupation Fashion designer
Religion Roman Catholic [1]
Spouse(s) Patrizio Bertelli
Children 2 sons (born 1988, 1990) [1]
Awards Council of Fashion Designers of America International Award (1993)
Labels

Prada

Miu Miu

Miuccia Prada (Italian pronunciation: [ˌmjuʧːa ˈpɾaːda] born Maria Bianchi; 10 May 1949 in Milan, Italy) is the Italian fashion designer and entrepreneur behind Prada and Miu Miu.[1]

The youngest granddaughter of Mario Prada, she took over the family-owned luxury goods manufacturer in 1978. Since then, the company has acquired Jil Sander, Helmut Lang and shoemaker Church & Co.[citation needed] In 2002, Prada opened her own contemporary art gallery.[2]

In March 2013, she was one of the fifty best-dressed over 50s by the Guardian.[3] As of 2014, she is listed as the 75th most powerful woman in the world by Forbes.[4]

Early life and education[edit]

Born Maria Bianchi[5] on May 10, 1949 in Milan, Italy, she took the name Miuccia Prada in the 1980s, after being adopted by an aunt.[6] Her parents were Luigi Bianchi and his wife, Luisa Prada. She has two older siblings, Albert and Marina.[6] She attended Liceo Classico Berchet high school in Milan and graduated with a PhD in political science in college.[where?][1]

Early career[edit]

She trained at the Teatro Piccolo to study to become a mime and performed as a mime for five years.[why?][7] She was a member of the Communist party and involved in the women’s rights movement during the seventies in Milan. In 1978 she entered into her family’s business of manufacturing luxury leather bags, a company established by her grandfather in 1913. Around the same time she met her future husband and business partner, Patrizio Bertelli.

Career[edit]

Prada's first successful handbag design was in 1985. It was a line of black, finely-woven nylon handbags. By 1989, she designed and introduced her first women’s ready-to-wear collection. In 1995 she launched her first menswear line. The Miu Miu line was introduced in 1992 as a less expensive womenswear line inspired by her personal wardrobe. She named it after her own nickname, Miu Miu.

In 1993 she was awarded the Council of Fashion Designers of America International Award. The following year she showed her collections in both New York and London fashion weeks. She had already been exhibiting at Milan fashion week. Bertelli, Prada's husband, is responsible for the commercial side of products and Prada’s retail strategy. The design house has grown into a conglomerate that includes labels such as Fendi, Helmut Lang, Jil Sander, and Azzedine Alaia. The company has expanded into leather goods, shoes, fragrances, and apparel for both men and women.

Business philosophy[edit]

She eschews merging high art with fashion, saying "Art is for expressing ideas and for expressing a vision. My job is to sell."[7]

Awards and honors[edit]

She announced the winner of the 2010 Turner Prize.[2]

On 2 December 2013, she was awarded the first International Designer of the Year at the 2013 British Fashion Awards at the London Coliseum.[8] As of 2014, she is listed as the 75th most powerful woman in the world by Forbes.[4]

Tax evasion[edit]

In 2014, the Prada company was investigated for tax evasion. Miuccia Prada, Patrizio Bertelli, chief executive officer of Prada, and Marco Salomoni, accountant for the company, were named in the investigation. The Prada company claimed that they misinterpreted tax policies in Italy. In response, the Prada company agreed to relocate offices in the Netherlands and Luxembourg to Italy in order to avoid any tax problems.[9]

Personal life[edit]

She is a collector of contemporary art and owns several artworks by Young British Artists.[7] She is personal friends with artist Cindy Sherman.[7]

References[edit]

  1. ^ a b c d e "Miuccia Prada". Vogue. Retrieved 29 September 2014. 
  2. ^ a b Hillary Alexamder, "Miuccia Prada to present the Turner Prize," The Daily Telegraph, October 15, 2010. Retrieved 22-11-10.
  3. ^ Cartner-Morley, Jess; Mirren, Helen; Huffington, Arianna; Amos, Valerie (28 March 2013). "The 50 best-dressed over 50s". The Guardian (London). 
  4. ^ a b "The World's 100 Most Powerful Women". Forbes. Forbes. Retrieved 26 June 2014. 
  5. ^ Dana Thomas, Deluxe, New York: Penguin Press, 2007
  6. ^ a b Dana Thomas, Deluxe, New York: Penguin Press, 2007, page 65
  7. ^ a b c d "73 Minutes with Miuccia Prada". New York. May 28, 2012. 
  8. ^ Jones, Nina (2 December 2013). "Christopher Kane, Miuccia Prada Among Honorees at British Fashion Awards". WWD. Retrieved 3 December 2013. 
  9. ^ Roberts, Andrew; Sirletti, Sonia. "Prada Said to Be Under Investigation for Tax Evasion". Bloomberg. Bloomberg. Retrieved 28 June 2014. 

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