Mobil 1

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Mobil 1 motor oil.jpg

Mobil 1 is an American-German brand name developed by the Mobil oil company globally marketed and sold by ExxonMobil.

It was introduced in 1974[1] as a 5w single viscosity fully synthetic motor oil advertised for use up to 25,000 miles.[citation needed] Later,[when?] the miles-specific recommendation was dropped and the product reformulated in other viscosities under the "Tri-Synthetic" trademark.[citation needed] In 2002, Mobil 1 introduced "SuperSyn" anti-wear technology,[citation needed] followed by Mobil 1 Extended Performance in 2005,[citation needed] which increased the use of this technology further. The brand now includes – along with motor oils – oil filters, Fully Synthetic grease, transmission fluids, and gear lubricants.[2]

The brand's flagship product is Mobil 10W40 Protection Formula,[citation needed] a fully synthetic polyalphaolefin (PAO)[citation needed] engine oil. In the engine oil sector, other grades are also available.

Sponsorship[edit]

Formula One team Williams had Mobil sponsorship from 1978 to 1988. in 1987 it switched to Benetton. Since 1995 it sponsors McLaren.

NASCAR Cup Series driver Rusty Wallace was sponsored by Mobil from 1987. In 1991 he carried his sponsorship to Penske Racing. Jeremy Mayfield had Mobil primary sponsorship in 1998, and later Ryan Newman and Sam Hornish Jr.. Penske's IndyCar operations also had Mobil sponsorship from 1991, until the deal was ended after the 2010 season. Since 2011, Tony Stewart has carried Mobil 1 sponsorship in his Stewart-Haas Racing car.[3] Toyota Racing Development-supported NASCAR teams also use Mobil oil. In August 2014, Mobil 1 will sponsor Stewart Haas driver Kevin Harvick in the GoBowling.com 400 at Pocono raceway

Mobil was a lubricants supplier of DTM team Mercedes-AMG from 1995 until 2010. It sponsors Porsche and Corvette sports car programs since 1996.

As well as sponsoring teams, the brand sponsored the German Grand Prix from 1987 to 2006 and the French Grand Prix from 1998 to 2005 [1]. Since 2003, Mobil 1 has been the Official Lubricants of NASCAR and sponsors the Command Performance Award, which pays a monetary bonus to the highest-finishing Mobil 1 using team. Since 2002, it has been the title sponsor of the 12 Hours of Sebring. Since 2008, it has been the title sponsor of the Porsche Supercup.

Mobil from 1985 to 1993 sponsored the Peter Brock Race Teams – Holden Dealer Team and Advantage Racing in the Australian Touring Car Championship. From 1994 onwards, Mobil was the title sponsor of the Holden Racing Team. Brock from 1985 until his death, appeared in advertising for Mobil 1, including an international campaign that ran in the United States in 2000.

Mobil 1 in 2001 became the primary jersey sponsor of French Ligue 1 football side Sochaux, which was founded and is owned by the Montbéliard-based Peugeot automobile manufacturers. Sochaux has alternated in recent seasons between wearing partner brands Esso and Mobil 1 across the chest of their jerseys, favoring the latter for their 2012-13 Ligue 1 campaign.[4]

References[edit]

External links[edit]