Mobil 1

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Mobil 1 motor oil.jpg

Mobil 1 is a brand of synthetic motor oil and other automotive lubrication products. Originally developed by the Mobil oil company, it is now globally marketed and sold by ExxonMobil.

Mobil 1 engine oil was introduced in 1974.[1] The brand range now includes a variety of engine oils, oil filters, chassis grease, transmission fluids, and gear lubricants.[2]

Sponsorship[edit]

Formula One team Williams had Mobil sponsorship from 1978 to 1988. in 1987 it switched to Benetton. Since 1995 it sponsors McLaren.

NASCAR Cup Series driver Rusty Wallace was sponsored by Mobil from 1987. In 1991 he carried his sponsorship to Penske Racing. Jeremy Mayfield had Mobil primary sponsorship in 1998, and later Ryan Newman and Sam Hornish Jr.. Penske's IndyCar operations also had Mobil sponsorship from 1991, until the deal was ended after the 2010 season. Since 2011, Tony Stewart has carried Mobil 1 sponsorship in his Stewart-Haas Racing car.[3] Toyota Racing Development-supported NASCAR teams also use Mobil oil. In August 2014, Mobil 1 will sponsor Stewart Haas driver Kevin Harvick in the GoBowling.com 400 at Pocono raceway

Mobil was a lubricants supplier of DTM team Mercedes-AMG from 1995 until 2010. It sponsors Porsche and Corvette sports car programs since 1996.

Mobil from 1985 to 1993 sponsored the Peter Brock Race Teams – Holden Dealer Team and Advantage Racing in the Australian Touring Car Championship. Brock from 1985 until his death, appeared in advertising for Mobil 1, including an international campaign that ran in the United States in 2000. From 1994 onwards, Mobil is sponsor of the Holden Racing Team in the ATCC and currently the V8 Supercars, featuring drivers such as Craig Lowndes, Mark Skaife, Greg Murphy, Jason Bright, Todd Kelly, Garth Tander, Will Davison and James Courtney.

As well as sponsoring teams, the brand sponsored the German Grand Prix from 1987 to 2006 and the French Grand Prix from 1998 to 2005 [1]. Since 2003, Mobil 1 has been the Official Lubricants of NASCAR and sponsors the Command Performance Award, which pays a monetary bonus to the highest-finishing Mobil 1 using team. Since 2002, it has been the title sponsor of the 12 Hours of Sebring. Since 2008, it has been the title sponsor of the Porsche Supercup.

Mobil 1 in 2001 became the primary jersey sponsor of French Ligue 1 football side Sochaux, which was founded and is owned by the Montbéliard-based Peugeot automobile manufacturers. Sochaux has alternated in recent seasons between wearing partner brands Esso and Mobil 1 across the chest of their jerseys, favoring the latter for their 2012-13 Ligue 1 campaign.[4]

References[edit]

External links[edit]