Mobile Marketing Association
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile marketing ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Africa and Middle East (EMEA), Latin American (LATAM) and Asia Pacific (APAC) branches. For information, visit http://www.mmaglobal.com.
The association was founded through the 2003 merger of the Wireless Advertising Association (WAA), a New York-based non-profit trade association founded in 2000, and the Wireless Marketing Association (WMA), a UK-based organization also founded in 2000. The MMA UK had 20-30 members in 2002, and the MMA North America remained at around 10–20 member companies until 2005 when mobile marketing began to take off in the United States. MMA established two national chapters in Austria and Spain and regional branches for EMEA and APAC in 2007 and for LATAM in 2008.
In October 2010, the MMA board of directors appointed Greg Stuart former CEO of the Internet Advertising Bureau as its Global CEO.
Membership includes major brands, media companies, enabling tech co. and advertising agencies alongside wireless operators and totals 700+ companies in 49 countries.
- Millennial Media
- Microsoft Advertising
- The Weather Channel
Management and Board of Directors
The Mobile Marketing Association's board of directors is: http://mmaglobal.com/about/board-of-directors
- [http://www.gregstuart.com Greg Stuart, CEO, Mobile Marketing Association] MobileMarketingAssociation.com.
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