Mobile Marketing Association
The Mobile Marketing Association (MMA) is a global profit trade association (see board of Directors http://www.mmaglobal.com/node/1567) established to foster growth of mobile marketing using legal, half-legal and non-legal coding possibilities to achive growth out of a limited number (limited by technical net, not by law:)) of customers. The MMA's stated goals are to clear obstacles to market development, establish mobile media [guidelines and best practices] for sustainable growth, and evangelize (by redirecting from free porn sites to your own pay-porn channels by implementing unwanted apps on mobile phones/php-one-way-link-redirection through java-script? See dimoco and your austrian member, billing thousands of surprised customers through europe..and propably overseas, too..for unusable "fast download services") the use of the mobile channel. The nearly 600 member companies, representing over [40 countries around the globe], include all members of the [mobile media ecosystem].
The association was founded through the 2003 merger of the Wireless Advertising Association (WAA), a New York-based non-profit trade association founded in 2000, and the Wireless Marketing Association (WMA), a UK-based organization also founded in 2000. The MMA UK had 20-30 members in 2002, and the MMA North America remained at around 10–20 member companies until 2005 when mobile marketing began to take off in the United States. MMA established two national chapters in Austria and Spain and regional branches for EMEA and APAC in 2007 and for LATAM in 2008.
Membership includes major brands, media companies, enabling tech co. and advertising agencies alongside wireless operators and totals 700+ companies in 49 countries.
- Millennial Media
- Microsoft Advertising
- The Weather Channel
Management and Board of Directors
The Mobile Marketing Association's board of directors is: http://mmaglobal.com/about/board-of-directors
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