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Industry Retail, apparel, e-commerce
Founded 2002 in Pittsburgh, Pennsylvania
Founder Eric Koger
Susan Gregg-Koger
Headquarters San Francisco, California, United States (2010)
Key people
Eric Koger, Chief Executive Officer
Susan Gregg-Koger, Chief Creative Officer
Products Clothing, accessories, decor
Revenue $15 million+ (2009)[1]
Number of employees

ModCloth is an American online retailer specializing in vintage, vintage-inspired and indie clothing, accessories and decor.[3] They sell items from numerous different brands, and every day they offer new products. In addition to original items, they sell single authentic vintage items from various eras past. The company is headquartered in San Francisco’s South of Market District.[4] They also have an office in the historic Coast Savings Building in Los Angeles,[5][6] as well as an engineering office and fulfillment center in Pittsburgh, PA.[7] The company offers careers and internships in their various locations.

In addition to clothing and decor sales, the Modcloth site has a blog that features contents, such as the Written Wardrobe, and various entries about fashion, cooking, crafting, and all things vintage-inspired. The Written Wardrobe section contains fiction prose, nonfiction, and poetry that were chosen among numerous entries from Modcloth fans.


ModCloth was launched as a website in 2002 by Susan Gregg-Koger with the help of her then-boyfriend, now-husband Eric Koger.[8] The pair continued working on the website while attending Carnegie Mellon University,[8] and went full-time with the operation in 2006.[9] Since then, the company has grown, and achieved 50% YOY growth in 2012.[10] It relocated headquarters from Pittsburgh's Strip District to San Francisco in 2010, but has kept its Pittsburgh division operational.[11]

ModCloth had over $100 million in retail sales in 2012.[12]



  • No. 19 on “World’s 50 Most Innovative Companies” list by Fast Company.[13]
  • No. 14 on “Most Innovative Social Media Companies” list by Fast Company.[14]


  • Founders Susan and Eric Koger named to Forbes' “30 Under 30” list for Art & Style.[15]
  • Founders Susan and Eric Koger named among the 30 Most Influential Young Entrepreneurs of 2012[16] by


  • Founders Susan and Eric Koger named to Forbes' “30 Under 30” list for Technology.[17]
  • Co-founder and CCO Susan Koger named a Champion of Change by The White House.[18]


  • “#2 Fastest-Growing Private Company in America” - Inc. [19]
  • “America’s Fastest-Growing Retailer” - Inc.[20]
  • ModCloth was ranked #2 in Inc.'s Inc. 500 list in 2010.[21]
  • Eric Koger named Entrepreneur of the Year for the Upstate New York, Western Pennsylvania and West Virginia region in the eBusiness category[22]
  • ModCloth receives a Webby Award for Best of the Web for Retail.[23]


  • Founders Susan Gregg-Koger and Eric Koger named no. 2 and no. 3 30 Under 30: America's Coolest Young Entrepreneurs by Inc. (Magazine[8]



External links[edit]