Modern Creation Munich

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Founded 1976
Founder Michael Cromer
Key people
Sung-Joo Kim (Chairman)
Michael Michalsky (Creative Director)

MCM or Modern Creation Munich is a German brand of leather products founded in 1976 in Munich, Germany. The brand's MCM logo pattern, called Cognac Visetos, appears on many of its products. MCM sells its products through wholesale accounts, franchises and directly-operated stores.


MCM Store, Berlin, Germany

The MCM label, which originally stood for Michael Cromer Munich, was founded by Michael Cromer in 1976 in Munich, Germany.[1] The company designed expensive leather suitcases and handbags which became popular during the 1980s for being "ostentatious and flashy."[1] At the height of its popularity in 1993, it owned 250 branches worldwide and recorded sales of $250 million.[1] Following a 1995 investigation of Cromer for alleged tax evasion by German tax authorities, banks and investors lost faith in MCM's financial stability.[2] In 1997, the company was restructured, and its stores and trademark rights were split and sold.[2]

In 2005, the worldwide rights to the MCM brand were acquired by Sungjoo Group, a South Korean retail business founded by Sung-Joo Kim. Kim re-launched the brand in 2006 with a new store in Berlin and appointed German designer Michael Michalsky as MCM’s creative director.[3] MCM thereafter reopened stores in New York, Paris, London, Singapore, Tokyo and China among others. In 2011, MCM debuted its largest store in Hong Kong’s Entertainment Building.[4]

Brand and products[edit]

Created at its establishment in 1976, the brand’s signature logo-printed material is called Cognac Visetos. Items in the caramel-coloured Cognac Visetos Heritage Collection are constructed from a dirt-resistant, weather-proof, tear-resistant, man-made material trimmed with leather. The fittings are brass, and the suitcase frames are made of eight-layer Finnish plywood, which is flexible and shatterproof. All products carry the MCM brass logo plate. MCM luggage is made in Germany.

MCM Heritage Cognac Visetos Travel Collection

MCM’s bags include the Princess bag, the Tambourine round, Match bag drawstring and various backpack designs including the Stark and Duke backpacks. Each season MCM produces limited-edition bags and accessories, along with a capsule collection of ready-to-wear.

MCM Stark Backpack in Cognac Visetos

MCM products are sold in department stores (e.g. Bloomingdale’s, Saks Fifth Avenue, [Harrods, Selfridges], Galeries Lafayette, Printemps and Lotte). Today, MCM products are primarily available through wholesale accounts, franchise partnerships and directly-operated stores. These boutiques are found in upscale shopping districts, inside luxury department stores or at major international airports.

Special collaborations[edit]

MCM has collaborated with many contemporary artists and designers. In 2010 it collaborated with artist Craig Redman on the avant-garde Shanghai Collection, celebrating MCM’s entry into the mainland China market in Shanghai. In 2013, artist duo Craig & Karl produced two subsequent accessories collections, called Eyes on the Horizon for summer and Beyond Snowdome for winter, both depicting a playful pair of eyes gazing through sunglasses. In 2009, to celebrate the brand’s US market debut, MCM launched the New York Collection of bags, created in partnership with designer Joy Gryson. For Fall/Winter 2010 MCM partnered with stylist Patricia Field on a collection inspired by artworks in her home. Since 2010, MCM has collaborated with Japanese hip-hop artist Takeshi Osumi (aka Big-O) on a series of seasonal Phenomenon Collections of bags and apparel featuring his designs. The company also collaborated with British artist Richard Woods for its spring/summer 2011 accessories collection based on his traditional wood-block printing techniques. In 2014, MCM collaborated with R&B artist and producer for its Ekocycle collection of backpacks using recycled plastic bottles.


  1. ^ a b c Ramirez, Elva (March 12, 2010). "MCM's Eastern Makeover". Wall Street Journal. Retrieved 27 July 2014. 
  2. ^ a b Elendt, Von Gerd; Jochen Siemens (July 20, 2007). "Der Fall des Michael Cromer" (in German). Stern. Retrieved 27 July 2014. 
  3. ^ Moodie Report, MCM reaches for the stars on global stage – 10/11/06
  4. ^ Moodie Report, MCM inaugurates Hong Kong flagship in glittering ceremony

External links[edit]