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Public (LSEMONY)
Founded 1993
Founder Simon Nixon
Headquarters Ewloe, Wales
Key people
Bruce Carnegie-Brown (Chairman of the board)
Simon Nixon (Founder and Executive Deputy Chairman)
Peter Plumb CEO
Revenue £225.6 million (2013)[1]
£44.5 million (2013)[1]
£34.7 million (2013)[1]
Slogan The Price Comparison Site
Website Group PLC (LSEMONY) is a British price comparison website-based business specialising in financial services. The website enables consumers to compare prices on a range of products, including mortgages, credit cards and loans. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.


The business was established in 1993 by Simon Nixon, at the time a student at Nottingham University, and Duncan Cameron as a provider of off-line mortgage information to Independent Financial Advisors under the name Mortgage 2000.[2] and in 1999 launched providing on-line mortgage information.[3] Since then the business has been developed to provide credit card and personal loan information [3]

In June 2007, Duncan Cameron left the business selling his 47% stake to Simon Nixon for £162m[4] and in July 2007 the company was listed on the London Stock Exchange.[5] At the time it had a market capitalisation of £843m, with Nixon releasing £101m and retaining 54.5% of the business.[6]


The Company derives its revenues from three main sources:[7]

  • Money vertical
  • Insurance vertical
  • Travel vertical

The UK website has set up a scheme named the Cheap Energy Club, an example of a service that allows consumers, rather than companies, to become responsible for their own data management. The scheme requires you to input data regarding your current energy tariffs and state the amount of saving for which you would be willing to switch providers. Tariffs that are available are then reviewed every month and you are notified when switching would trigger your target saving.


In 2007 the Guardian newspaper noted that for household and car insurance, price comparison websites such as rarely include all products on the market and that price comparisons are consequently incomplete.[8]


In 2010 adverts featured comedian Omid Djalili. Then from 2011 to 2013 showed adverts such as man surfing on an inflatable crocodile, another man in a jungle with gorillas and another man going into space. In August 2013 a new advert was launched showing a man named Bill running around Croydon with an army of cats whilst a spokesman played by James Lance saying that Bill is so Moneysupermarket.

In 2014 a new advert was launched featuring Snoop Dogg and his song "Who Am I (What's My Name)" features on the ad.

In January 2015 another advertising campaign was launched featuring a man named Dave wearing a suit blazer, and denim shorts which reveal enlarged buttocks. He walks around the streets, twerking to strangers while the narrator (Sharon Osbourne) claims he is so Money Supermarket, the chosen soundtrack being "Don't Cha" by the Pussycat Dolls.

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