Monocle (lifestyle magazine)
Cover of the March 2007 first issue
|Editor in Chief & Chairman||Tyler Brûlé|
|Categories||Culture, international affairs, design, fashion, politics, business|
|First issue||15 February 2007|
|Based in||London, UK, with offices in New York, Tokyo, Toronto, Hong Kong and Zurich|
Monocle is a global affairs magazine  and website founded by Tyler Brûlé, a Canadian entrepreneur, Financial Times columnist and founder of Wallpaper magazine. Described by CBC News reporter Harry Forestell as a "meeting between Foreign Policy and Vanity Fair", the magazine provides a globalist perspective on[vague] international affairs, business, culture, design and fashion. It is edited by Andrew Tuck.
The magazine launched on 15 February 2007, priced at 12 euros, 6 GBP, 12 USD and has articles on subjects including the Japanese Maritime Self Defense Force, Chinese investment in Africa, and the best Portuguese-language Sunday newspapers. Subscription costs £80 annually (10 issues). In New Zealand, single issues sell for $18 each, in Japan for ¥2,310, in Switzerland for 20CHF and in Spain for 11€.
Along with some investors, Brûlé created and financed Monocle, a 10-times-a-year printed magazine, in 2007. Hamilton Nolan, editor for Gawker, described it as "a lifestyle magazine for young, stylish, business-oriented jetsetters who receive free subscriptions". It had also previously been described on Gawker as a "travel-culture magazine" and a repository of "lifestyle sensuality and gaywad uptightness".
In June 2010, Monocle launched a summer newspaper, "Monocle Mediterraneo". The newspaper directly opposed the iPad trend, with Brule declaring you cannot read an iPad on the beach. In December 2010 Monocle launched a winter newspaper, "Monocle Alpino". Each sells for 4 GBP.The magazine believes in print media and has neither a Facebook nor a Twitter account.
As well as regular advertisements, Monocle runs "advertorials". In the September 2009 issue, for example, there is a large insert on Singapore, with a survey paid for by its government and several large companies there, but articles generated by the magazine staff in the style of the magazine.
Monocle's website contains magazine archive content that is only available to paid subscribers. It also contains films and documentaries that are available to the public, and a daily news bulletin, "Monocolumn", written by the Monocle team and their correspondents.
The website contains a shop selling design and fashion products developed with Comme des Garçons, Delvaux, Maison Kitsune, Orlebar Brown, Aspesi, and Malmsten. These are also sold in Monocle shops in London, Los Angeles, Tokyo, Hong Kong and New York.
In December 2008, Monocle launched "The Monocle Weekly", a weekly radio program/podcast, hosted by Tyler Brûlé, Andrew Tuck and culture editor, Robert Bound discussing affairs and hot topics from around the globe. The show was recorded in studios around the world, including Tokyo, Stockholm, Rio de Janeiro, London and Sydney.
Following the popularity of the Monocle Weekly, the company launched Monocle 24 on 17 October 2011, styled on the BBC World Service. The internet based radio station, broadcast from studios in the ground floor of Monocle's Marylebone office, is live 24 hours a day. When asked why the magazine was expanding into radio Brûlé said: "It's still, after almost a century of regular broadcasts, the most intimate medium in an ever expanding buffet of choice". Monocle 24 broadcasts live daily current affairs shows- The Globalist, The Briefing, Midori House and The Monocle Daily as well as weekly shows devoted to culture, food, urbanism, business and design. The shows are hosted and curated by the magazine's editors and see 2.5 million downloads a month. Monocle 24, has a content-sharing agreement with Radio National that includes its Culture program and The Urbanist".
Other media 
Monocle launched a TV show, broadcast internationally on Bloomberg on January 29, 2011.
In April 2013, Monocle opened the Monocle Cafe at 18 Chiltern St. Its interior was designed by Yoshi Takagi in conjunction with EDO Construction.
Monocle Quality of Life Survey 
Monocle's annual Quality of Life issue ranks the top 25 most liveable cities in the world.
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