Montrail sponsors a range of ultrarunning athletes, rock climbers, and related events across the United States. The Montrail Ultrarunning Team sponsorship program has been going since 1996, and now supports 88 athletes. Montrail also hosts and sponsors a number of ultrarunning and trail running events throughout the United States. Montrail's main event, the Montrail Ultra Cup, is a series of six ultrarunning events, culminating at the Western States Endurance Run, a 100 mile ultramarathon.
2002 — Creates first "shoftshell" shoe made with Schoeller fabric.
2003 — Excelerace XCR wins Editor’s Choice in Backpacker Magazine and the D7 earns Editor’s Choice in Climbing Magazine.
2004 — Gryptonite ultra-sticky rubber is introduced.
2005 — PRFRM thermo-moldable foam is introduced in the Molokai/Molokini flip flops, Enduro-Soles, and rock climbing shoes; Gryptonite rubber extends to trail running shoes; Hardrock is introduced and wins awards in Health Magazine and Outside Magazine.