Graphic designers use mood boards to visually illustrate the style they wish to pursue. However, they can also be used[by whom?] to visually explain a certain style of writing, or an imaginary setting for a storyline. In short, mood boards are not limited to visual subjects, but serve as a visual tool to quickly inform others of the overall "feel" (or "flow") of an idea.
Traditionally, mood boards are made from foam board which can be cut up with a scalpel and can also have spray mounted cut-outs put onto it. Creating mood boards in a digital form may be easier and quicker, but physical objects often tend to have a higher impact on people because of the more complete palette of sensations physical mood boards offer, in contrast with the digital mood boards. Mood boards can also be painted.
- Wyatt, Paul (27 January 2014). "How to create mood boards: 40 pro tips and tools". Creative Bloq.