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Not to be confused with

Moolala is a personal finance training company founded in 2009 by business journalist Bruce Sellery. Throughout Sellery’s journalism career he interviewed thousands of people about money matters and learned one thing that most everyone had in common; “smart people do dumb things with money.” In response, Sellery developed Moolala, financial workshops and learning centres that teach capable people how to approach money in a smart way and have fun doing it.

Moolala delivers programs for corporations to teach employees how to improve their financial well-being and challenges people to connect with money and have fun in the process.

The Method[edit]

The “Moolala Method” has five steps.

Step 1: Lay the Foundation. This step focuses on the four basic reasons why smart people do “dumb” things with money, known as the “C Factors”;

  • Context - Understanding the why behind learning how to manage money
  • Consequences – Learning the consequences of behavior around money
  • Complexity - Simple approaches work
  • Community – Engaging with a community helps keeping financial goals on track

Step 2: Determine what you want. You can’t get what you want if you aren’t clear on what it is.

Step 3: Develop the plan. Figure out some things you could do to get what you want.

Step 4: Take action. Get out there and get moving.

Step 5: Stay engaged. Follow up on your plan over time.

The “Moolala Method” is taught in book form, online and in private workshops and through keynote speeches delivered by business journalist, Bruce Sellery.

Learning Centres A recent partnership with Educators Financial Group[1] has led to the creation of an online learning centre dedicated to helping teachers manage their finances. Through videos, interactive exercises and thought provoking assignments, educators learn to manage their money smartly now and not wait for retirement to enjoy it.

Additional partnerships are being formed with other corporations to develop custom learning centres for employees and the public at large.

Books and Media[edit]

In January 2011, the book; “Moolala: Why Smart People Do Dumb Things with Money (and what you can do about it) will be published by McClelland & Stewart.

Moolala has been featured in the Calgary Herald,[2] Vancouver Province, Winnipeg Free Press, Windsor Star, Canadian Business magazine, Alberta Venture and others.


External links[edit]