In 1964 Ray Higginson bought a bus serving Dawson Street, Brunswick. By 1966 the business was named Moonee Valley Bus Lines, and in 1969 a partnership with Joe Bellafiori was formed.
Charter services commenced in 1968, expanding to Australia wide touring and camping tours in 1970 when the first new dedicated charter coach was bought. The early 1970s saw more expansion with the purchase of Nuline Bus Service, Caulfield. In 1985 the partnership was dissolved with Bellafiori taking Nuline Bus Service and Higginson Moonee Valley. In 1987 Cunningham Bus Lines was purchased with route 503 Essendon station - Brunswick East.