Moonfruit
| Type | Private company |
|---|---|
| Industry | Web hosting service |
| Founded | 1999 |
| Headquarters | London, England, UK |
| Key people | Wendy Tan White, Founder and CEO Joe White, COO/CFO Eirik Pettersen, CTO |
| Products | Web services |
| Website | http://www.moonfruit.com/ |
Moonfruit is a UK-based web hosting company. They employ a website construction tool called SiteMaker, which is intended to make website creation simpler for people who do not have a high degree of technical knowledge.
Contents |
[edit] History
Moonfruit was launched in January 2000 during the dot-com bubble, and was supported entirely by advertisements.[1] When the bubble burst, it became a subscription-based service.[2] Later, the company was bought out by its London-based staff.[3] The service is now in its fifth version, including a French language version, with further languages to follow.[4] Over 3.5 million websites have been built using Moonfruit’s point-and-click interface and drag-and-drop templates. [5] Turnover reached $1.9m in 2009, before shooting up to nearly $4m in 2010.[6] Moonfruit is advertising both free and subscription-based accounts as of October 2011.
[edit] Twitter
In June 2009 Moonfruit began a promotional campaign using the viral power of Twitter's trending topics. In celebration of their 10th birthday, they offered Twitter users the chance to win an Apple MacBook Pro just by tweeting their tag; "#moonfruit". One PC would be given away each day for 10 days to a random tweeter who had used the tag. This campaign was successful enough to keep the #moonfruit tag at the top of the trending topics for an entire week and garnered some media attention.[7][8][9]
[edit] References
- ^ "Will the moon bear fruit?". The Guardian (London). 2000-01-20. http://www.guardian.co.uk/Archive/Article/0,4273,3952468,00.html. Retrieved 2010-05-13.
- ^ "moonfruit sets price for site building service". http://www.nma.co.uk/features/digest/15585.article.
- ^ "Q & A: Wendy Tan-White, Moonfruit". http://www.smarta.com/blog/2011/3/qanda-wendy-tan-white-moonfruit.
- ^ "Moonfruit Launches French Version Of Flash Site Building Toolkit". http://newsblaze.com/story/2007060801203600001.we/topstory.html.
- ^ "Profile of Moonfruit founder Wendy Tan White on Startups". http://www.startups.co.uk/moonfruit-wendy-tan-white.html.
- ^ Growing Business Success Stories – Moonfruit: Wendy Tan White. Growingbusiness.co.uk. Retrieved on 2011-10-27.
- ^ "Twitter Promotion Done Right: #moonfruit". Archived from the original on 2009-07-02. http://www.webcitation.org/query?url=http%3A%2F%2Fmashable.com%2F2009%2F07%2F01%2Fmoonfruit-macbook%2F&date=2009-07-02.
- ^ "Why is #moonfruit trending on Twitter? It’s the rebirth of a startup". http://uk.techcrunch.com/2009/07/04/why-is-moonfruit-trending-on-twitter-its-the-rebirth-of-a-startup/.
- ^ "Moonfruit Finds Instant ROI with Twitter Campaign". http://www.clickz.com/3634283.
