Mopar

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Mopar logo.png

Mopar [1] is the parts, service and customer care organization within Chrysler Group LLC. Mopar also designs and builds a small number of customized vehicles.[2] The name derives from a combination of letters from the words motor and parts.[1]

History[edit]

The term was first used by Chrysler in the 1920s and was introduced as a brand starting in 1937. Mopar parts are original equipment manufactured parts for Chrysler vehicles. In Canada, these were sold under the Chryco and AutoPar brands until the Mopar brand was phased into that nation's market, starting in the late 1970s.

A Mopar oil filter from the 1950s

The term "Mopar" has passed into broader usage among car enthusiasts as an unambiguous reference to the parent company Chrysler Group LLC. The term has thus become an inclusive word for any Chrysler-built vehicle—most any Dodge, Chrysler, Plymouth, Imperial, or DeSoto, plus Jeeps, Fiats,[3] and sometimes Eagle vehicles built after Chrysler's 1987 buyout of AMC-Jeep.

Sponsorship[edit]

Mopar has recently become involved in sprint car racing.

In 1996, Mopar sponsored the 30 of Jimmy Hensley in the NASCAR Camping World Truck Series.

From 2004 to 2007 Mopar sponsored the #9 car driven by Kasey Kahne in the Sprint Cup Series for the Bank of America 500 at Charlotte Motor Speedway. They also sponsored his sprint car.

In the United States and Canada, Mopar participates in Formula D. Formula Drift drivers are Samuel Hubinette, in Canadian Drift Championship are Vanessa Ozawa, Kevin Huynh, John Yakomoto. Mopar also sponsors NHRA drag racer Allen Johnson in that series' Pro Stock division.[citation needed]

See also[edit]

References[edit]

  1. ^ a b "Origin of MoPar trademark & Logos". Retrieved 16 November 2012. 
  2. ^ "Mopar Customs". Retrieved 16 November 2012. 
  3. ^ http://www.mopar.com/

External links[edit]