More! was a weekly women's fashion magazine and associated website[2] published every Tuesday in the United Kingdom by Bauer London Lifestyle.[3] It included celebrity news, high street fashion, and sex tips. The magazine was published fortnightly until September 2007, when it became a weekly publication[1] to compete with Look magazine.
On 22 April 2013, Bauer Media Group announced that it would cease publication of More! Magazine and its website.[4] In its closing web comments, the publishers reported that continuing challenging economic conditions meant that the product was no longer viable.
History[edit]
More! magazine was launched in 1988, aimed at older teenage girls. In 2002, it was relaunched as a lifestyle magazine for young women.[1]
The ABCs in August 2009 revealed a 17.3% growth of year-on-year circulation, making more! the UK's fastest growing glossy celeb weekly.
The magazine launched its own annual fashion awards in 2004.[5]
Also in 2009, the magazine sponsored The City[6] when it was shown on MTV.
Circulation[edit]
According to the ABC, the magazine had an average net circulation of 188,265 from July to December 2010.[7]
| Period |
Average net circulation (data[8]) |
Change year-on-year |
| Jan-June 2010 |
187,159 |
_ |
| July-Dec 2010 |
188,265 |
_ |
| Jan-June 2011 |
170,033 |
−9.7% |
Content[edit]
The content of More! magazine was divided into sections: "celebs", "fashion and beauty", "men and relationships" and "every week".
The fashion content in the magazine had an emphasis on affordable high street clothing - items from Primark, New Look and similar chains are often featured.
Regular features included:
- Look what we bought - the magazine travel to a different UK shopping centre each week and ask women in the target audience to change into new clothes which they've just bought
- The big question - 40 men are asked the same question, such as "What's the cutest thing your girlfriend does?" and "What was the last text you sent?"
- Rehab - advice from experts about health, relationships and careers
- Position of the week - each week a different sex position is illustrated
| Position |
Person |
| Editor |
Chantelle Horton |
| Deputy Editor |
Louise Burke |
| News and Entertainment Director |
Leigh Purves |
| Features Editor |
Louise Ward |
| Executive Style Director |
Sophie Stevens |
| Art Director |
Daniel Knight |
| Picture Director |
Tijen Denizmen |
| Production Editor |
Rebecca Morten |
References[edit]
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| Business publications |
- AM
- Fleet News
- Pet Product Marketing
- Sewells Information and Research
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Consumer titles
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Consumer titles
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Consumer titles
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Consumer titles
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| Bauer Radio |
| Bauer Place |
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| Bauer Passion |
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Box Television
(50%) |
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United Kingdom
