More is a brand of cigarette which was originally marketed to both men and women and then changed its primary focus to women consumers. It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm in length. The More brand does, however produce shorter versions with the typical white wrapper and white or cork filters.
Initially tested in Oklahoma City in 1974, the brand was introduced nationally by R.J. Reynolds Tobacco Company in June 1975. Bridging the gap between cigars and cigarettes 'More' was the first successful 120mm cigarette. It had a strong flavor and when introduced was higher in "tar" and nicotine than most filter cigarettes on the market. It is sold in both the full flavor and menthol flavors. It is currently considered a niche brand by RJR, still sold, but not promoted by advertising. It is sold globally under license to various other tobacco companies under the title of More International. The brand was expanded to include 'light' styles in the form of both brown and white 120 mm and a beige 100 mm. The brand is currently a product of JT International (JTI), in the EU and in the Philippines by Fortune Tobacco (PMFTC, Inc.).