America's Morning Headquarters

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AMHQ: America's Morning Headquarters
AMHQ.png
Also known as Your Weather Today (2000–2012)
Morning Rush (2012–2014)
Presented by Mike Bettes
Sam Champion
Maria LaRosa
Anaridis Rodriguez
Country of origin United States
Original language(s) English
Production
Location(s) Atlanta, Georgia
New York City, New York
Camera setup Multi-camera
Running time 180 minutes
Broadcast
Original channel The Weather Channel
Picture format 480i (SDTV),
1080i (HDTV)
Original airing As Your Weather Today
January 3, 2000 (2000-01-03)–November 9, 2012 (2012-11-09)
As Morning Rush
November 12, 2012 (2012-11-12)–March 14, 2014 (2014-03-14)
As America's Morning Headquarters
March 17, 2014 (2014-03-17)–present

AMHQ: America's Morning Headquarters (formerly Morning Rush and Your Weather Today) is an American morning television program on The Weather Channel. Airing Monday through Fridays from 7 to 10 a.m. Eastern Time, the program focuses on morning weather conditions around the country and more recently[when?] also on news and business information. The program debuted on January 3, 2000, under its original title.

Program history[edit]

As Your Weather Today[edit]

In 2000, The Weather Channel began a multi-year reformatting of its program schedule, converting from a one-program approach (embodied in Weather Center) to a multi-program schedule for its forecast programs. The first changes occurred with its morning schedule, formerly composed solely of Weather Center AM. Two programs were carved out of Weather Center AM initially, First Outlook and Your Weather Today, which debuted on January 3, 2000 (a third "morning" program, Day Planner, premiered in 2003). At its launch, Your Weather Today was anchored by Heather Tesch (who had made her TWC debut the year prior) and Marshall Seese. For Your Weather Today, the Local on the 8s concept – in which local forecasts are shown ten times an hour – was revived. One of the segments featured on the program was "Travel Desk", focusing on air travel and highway travel conditions.[1]

In 2008, Your Weather Today underwent a graphical relaunch as part of TWC's conversion to high-definition broadcasts; between June 2 and August 12, all the Weather Channel's live weather programming began broadcasting in high definition from a new HD studio facility. Marshall Seese retired in November of that year,[2] and was replaced by Nicole Mitchell. In March 2009, Tesch left Your Weather Today to become co-anchor of Day Planner and was replaced by Kevin Robinson. Also at this point, storm tracker Jim Cantore joined the show from Evening Edition, which was canceled around that time.

Program logo used from April 5, 2010, to April 13, 2012.

On June 22, 2009, Stephanie Abrams and Mike Bettes, both of whom previously hosted Beyond the Forecast, took over as co-anchors of Your Weather Today after the former program's cancellation. As Abrams serves as a fill-in for Al Roker on NBC's Today, which broadcasts from New York City, Jen Carfagno and Eric Fisher both frequently serve as substitutes for Abrams.

Your Weather Today implemented a new graphics and music package on April 5, 2010. This revamp removed the "with Abrams & Bettes" subtitling on-air; however, interactive programming guides and program listings on weather.com continued to refer to the program as Your Weather Today with Abrams & Bettes. In 2010, Carfagno's appearances on the show increased significantly, because Bettes' was often absent doing field reports as part of the Vortex 2 experiment from May 1 to June 15, and Abrams was working on the second season of The Weather Channel's original long-form program WeatherProof. The move coincided with the cancellation of the controversial Flick and a Forecast movie series, which Carfagno had hosted. Chris Warren began serving as a fill-in when a second substitute was needed.

From May 9 to June 3, 2011, Mike Bettes returned to field reporting on the Vortex 2 project for a third consecutive year (the channel's reports on the project had by that point become known as "The Great Tornado Hunt"). For 2012, Abrams remained in-studio on Your Weather Today during "The Great Tornado Hunt", which was truncated slightly because the channel's crew worked independently from the since-ended Vortex 2 project.

Your Weather Today logo used from April 16 to November 9, 2012.

On April 16, 2012, the program was revamped with new on-air graphics. In addition, Stephanie Abrams began co-hosting the show from New York City from 7-9 a.m. ET only. For the 9 a.m. hour, Mike Bettes was joined by either Eric Fisher, Jen Carfagno or Maria LaRosa from Atlanta. The network gave this format a three-month trial run, likely planning to move Abrams permanently to New York if it had been successful. On July 30, 2012, Abrams returned to the Atlanta studio, and she and Mike Bettes resumed hosting the show for all three hours. However, two weeks later on August 13, Stephanie Abrams moved to the New York City studio full-time. She and Mike Bettes continued to host the show from 7 to 9 a.m. while Maria LaRosa joined Bettes for the 9 a.m. hour.

Relaunch as Morning Rush[edit]

This article is about the television show. For the radio show of the same name, see The Morning Rush.

On November 12, 2012, Your Weather Today was relaunched, with the same hosts, under the new title Morning Rush. In late 2013, Jennifer Delgado joined the program. Abrams remained co-anchor of Morning Rush, with her duties expanding to 7-9 a.m. (from 7-8 a.m.), and Delgado co-anchoring the 9 a.m. Eastern hour.

Relaunch as AMHQ[edit]

The program was relaunched on March 17, 2014, as America's Morning Headquarters,[3] with Mike Bettes, Maria LaRosa and Sam Champion as co-anchors and Anaridis Rodriguez as news anchor, anchoring the program in the Atlanta studios, with Stephanie Abrams reporting live from New York City and Crystal Egger reporting live from Universal City, California at TWC's new Los Angeles studio and filling in together with Jen Carfagno, Chris Warren, Reynolds Wolf, Kait Parker, Jennifer Delgado, and Alexandra Wilson. Alexandra Cousteau reports live from the field and Dave Malkoff is a news correspondent. The debut episode of AMHQ averaged 207,000 viewers during its three-hour time slot.[4]

Notable on-air staff[edit]

Current[edit]

Former[edit]

  • Jim Cantore - storm tracker (2009; left for Weather Center; now a part of Weather Center Live & America's Morning Headquarters)

References[edit]

  1. ^ Programs, The Weather Channel, archived at the Wayback Machine, December 18, 2001.
  2. ^ "Marshall Seese, 'Your Weather Today' Co-Host, Will Retire From The Weather Channel In November", Press Release, The Weather Channel, July 21, 2008, archived at the Wayback Machine, August 13, 2008.
  3. ^ Frazier Moore, "Sam Champion readies Weather Channel morning show", The Big Story, Associated Press, February 18, 2014.
  4. ^ O'Connell, Michael (March 18, 2014). "TV Ratings: Sam Champion's Weather Channel Show Bombs". The Hollywood Reporter. Retrieved March 18, 2014.