Luis Francisco "Chitong" Lorenzo (died April 12, 1997), [1 ] [2 ] better known as [3 ] "Moro" Lorenzo and also as Luis F. Lorenzo, Sr., was a former Filipino basketball player and corporate executive. Lorenzo played college ball for the Ateneo de Manila, before moving on to play for Philippine Airlines in the Manila Industrial and Commercial Athletic Association. He was also part of the Philippine national basketball team that won the gold medal at the 1951 Asian Games. He was also the owner of the Pepsi Bottlers basketball team in the Philippine Basketball Association, and the chairman and president of Pepsi Products Philippines, Inc. The Moro Lorenzo Sports Center inside the Ateneo de Manila University is named after him.
Lorenzo married Dr. Alicia “Alice” Paez. His son, Luis P. Lorenzo Jr., is an influential Filipino businessman and politician, having served as Secretary of Agriculture and a presidential advisor.
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