Moro Lorenzo

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Moro Lorenzo
Medal record
Men’s Basketball
Competitor for  Philippines
Asian Games
Gold 1951 New Delhi Team competition

Luis Francisco "Chitong" Lorenzo (died April 12, 1997),[1][2][3] better known as "Moro" Lorenzo and also as Luis F. Lorenzo, Sr., was a former Filipino basketball player and corporate executive. Lorenzo played college basketball for the Ateneo de Manila, before moving on to play for Philippine Airlines in the Manila Industrial and Commercial Athletic Association. He was also part of the Philippine national basketball team that won the gold medal at the 1951 Asian Games. He was also the owner of the Pepsi Bottlers basketball team in the Philippine Basketball Association, and the chairman and president of Pepsi Products Philippines, Inc. The Moro Lorenzo Sports Center inside the Ateneo de Manila University is named after him.

Lorenzo married Dr. Alicia “Alice” Paez. His son, Luis P. Lorenzo Jr., is an influential Filipino businessman and politician, having served as Secretary of Agriculture and a presidential advisor.[4][5]


  1. ^ "'The Moro Negatives' by Isa Lorenzo". Philippine Daily Inquirer. 2008-09-26. Retrieved 2011-11-02. 
  2. ^ Ateneo de Manila University (2007-03-27). "In Memoriam: L". Retrieved 2011-11-02. Luis Francisco R. Lorenzo Sr., Moro, HS'47 AB'51, 12 April 1997 
  3. ^ Asian Institute of Management. "Sources and Uses of Power - Luis "Cito" P. Lorenzo, Jr.". Retrieved 2011-11-14. "Luis “Chitong” Lorenzo, Sr. a former basketball star turned corporate executive of the Del Monte Philippines Inc. (DMPI). 
  4. ^ History of Philippine Agriculture on Department of Agriculture website
  5. ^ Luis P. Lorenzo, Jr. "Cultivating Entrepreneurial Spirit in Asia" (PDF). Retrieved 2011-11-02. 

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