Morozoff Ltd.
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Morozoff (モロゾフ株式会社 Morozofu Kabu-shiki Gaisha) TYO: 2217 is a confectionery and cake company headquartered in Kobe, Japan. Since its founding in 1931, Morozoff has grown and now has 767 restaurants and cafes across Japan.
Morozoff is also well-known in Japan as the company that introduced and popularized Valentines Day in 1936, when it ran an advertisement directed at foreigners. In 1953 it started promoting the holiday. Other Japanese confectionery companies followed suit.[1][2]
[edit] References
- ^ Gordenker, A. "So, what the heck is that? White Day". in Japan Times. (March 21, 2006)., retrieved June 30, 2007
- ^ Katherine Rupp (2003), Gift-giving in Japan: cash, connections, cosmologies (illustrated ed.), Stanford University Press, pp. 149–151, ISBN 0804747040, http://books.google.es/books?id=KHkyUp-EH2MC&lpg=PA150&dq=japan%20valentine's%20day&lr=&as_brr=3&client=opera&pg=PA145#v=onepage&q=japan%20valentine's%20day&f=false
[edit] External links
- (Japanese) Morozoff Ltd. official website
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