The label was created after Timbaland's former label, Beat Club Records, folded. The first album release from MMG, Nelly Furtado's Loose, went on to be certified platinum. The label's second release was Timbaland's own second album Shock Value. MMG's third release was OneRepublic's debut album Dreaming Out Loud on November 20, 2007, from which the single "Apologize" featuring Timbaland hit #2 on the Billboard Hot 100. The week ending November 10, 2007, "Apologize" was the biggest radio airplay hit in the history of Top 40 radio in North America, racking up an astounding 10,331 spins beating the previous record held by Nelly Furtado's hit "Promiscuous". In February 2008 SoundScan data reported that "Apologize" was one of only two songs in history to sell 3 million digital downloads.