Mossimo

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Mossimo Logo
Mossimo embroidery

Mossimo is a mid-range American clothing company, founded in 1986 by designer Mossimo Giannulli, and currently owned by Iconix Brand Group. Mossimo specializes in youth and teenage clothing such as shirts, jeans, jackets, socks, underwear and accessories. It draws from street, urban and sport styles.

The brand is currently sold in 1,700 stores within the US, with international licenses in Australia, Philippines, South America, Mexico, Japan and India totaling 600 stores.[citation needed]

History[edit]

Mossimo was originally founded in 1986 by Mossimo Giannuli in Balboa Island in Newport Beach, California. By marketing solely to surf shops, Mossimo’s company grossed $1 million in its first year.[citation needed] In 1991, Mossimo expanded the line to include sweatshirts, knits and sweaters. By 1995, the collection included women’s clothing and men’s tailored suits. After only eight years in business, Mossimo, Inc. had grown into a multi-million dollar lifestyle sportswear and accessories company.

In 1996, following expansion of the line but decline in profitability and street credibility, Mossimo realized a need to inject new energy into the brand. As Mossimo explained, “From 1987 to 1996, we were on an absolute roll. Tons of profit, tons of growth…but we needed a stronger infrastructure to keep up.” On March 28, 2000, Mossimo, Inc. announced a major, multi-product licensing agreement with Target stores.[1] Mossimo branded items are now sold exclusively at Target.[2]

Gallery[edit]

References[edit]

  1. ^ Los Angeles Times With Losses Mounting, Mossimo Turns to Target March 29, 2000 LESLIE EARNEST
  2. ^ Mossimo Supply Co. at Target

External links[edit]