|This article does not cite any references or sources. (June 2009)|
|Type||wholly owned subsidiary|
Mr. S. Nagarajan- Managing Director, Mr Anil Dev-Head Salesindustry = Dairy
Mother Dairy, set up in 1
Mother Dairy offers the following products:
- Liquid Milk
- Ice Creams
- Flavored Milk
- Mishti Dahi
- White Butter
- Table Butter
- UHT Milk
- Dhara range of edible oils
- Safal range of fresh Fruits and Vegetables
- Frozen Vegetables and Fruit Juices at a national level through its sales and distribution networks, for marketing food items.
Mother Dairy milk (bulk vended) is fortified with vitamin A with 2000 IU per litre as social accountability. This program started with the Mother Dairy, Delhi, in February 1980. Thereafter the dairy continues this program on their own without having any financial assistance from the government since it is felt that BVM is generally consumed by the middle/lower middle/poor population. It is found that the dietary practices adopted by these classes are deficient in Vitamin A. Mother Dairy sources significant part of its requirement of liquid milk from dairy cooperatives.
Mother Dairy sources fruits and vegetables from farmers and growers associations. They contribute to the cause of oilseeds grower cooperatives that manufacture and pack the Dhara range of edible oils by undertaking to nationally market all Dhara products.
Processing of milk is controlled by process automation whereby state-of-the-art microprocessor technology is adopted to integrate and completely automate all functions of the processing areas to ensure high product quality, reliability and safety.
Mother Dairy markets approximately 4.8 million liters of milk daily in the markets of Delhi, Mumbai, Saurashtra and Hyderabad. They have a market share of 66% in the branded sector in Delhi where it sells 2.3 million liters of milk daily and undertakes its marketing operations through around 14,000 retail outlets and 845 exclusive outlets. As of April 2013, the dairy commands 71% and amul commands 29% of market
The company’s derives significant competitive advantage from its unique distribution network of bulk vending booths, retail outlets and mobile units. Mother Dairy ice creams launched in 1995 have shown continuous growth over the years and today boasts of approximately 62% market share in Delhi and NCR. Mother Dairy manufactures and markets a wide range of dairy products that include butter, dahi, ghee, cheese, UHT milk, lassi and flavored milk. Most of these products are available across the country.
The company markets an array of fresh and frozen fruit and vegetable products under the brand name SAFAL through a chain of 400+ fruit and vegetable shops and more than 20,000 retail outlets. Fresh produce is handled at the company’s modern distribution facility in Delhi with an annual capacity of 200,000 MT. An IQF facility with capacity of around 75 MT per day is also operational in Delhi. A state-of-the-art fruit processing plant with a handling capacity of 120 MT per day, a 100% EOU, set up in 1996 at Mumbai supplies quality products in the international market. With increasing demand another state-of-the-art processing plant has been set up at Bangalore with fruit handling capacity of around 250 MT per day.
Mother Dairy is an IS/ ISO 9062, IS 15000 HACCP and IS 14001 EMS certified organization. Mother Dairy, Delhi has been awarded ISO 9001:2000 s(Quality Management Systems), HACCP, 2002 f3A (Food Safety Management Systems) and ISO 14001:2004 (Environmental Management Systems) certifications.
Its Quality Assurance Laboratory is certified by National Accreditation Board for Testing and Calibration Laboratory (NABL), Department of Science and Technology, government of India.