Mother Earth Living

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Mother Earth Living
Editor Jessica Kellner
Frequency Bimonthly
Total circulation
(2011)
55,000
First issue May 1999 (1999-May)
Company Ogden Publications
Country United States
Based in Topeka, Kansas
Language English
Website www.motherearthliving.com
ISSN 2159-7812
OCLC number 700289635

Mother Earth Living (previously Natural Home & Garden)[1] is an American bimonthly magazine about sustainable homes and lifestyle published by Ogden Publications.

Acquisition and rebranding[edit]

In 2012, Ogden Publications re-branded Natural Home & Garden as Mother Earth Living after the merger with the more popular magazine The Herb Companion[2] and re-directed the domain naturalhomeandgarden.com to motherearthliving.com.

In 2006, Ogden Publications acquired Natural Home.[3] Editor-in-chief Robyn Griggs Lawrence explained:

Natural Home started out in 1999 with a much stronger focus on building new homes with alternative materials such as straw bales and adobe, and technologies such as solar power. That focus was unique and cutting-edge — and there was no shortage of material to cover. Problem was, there just weren’t enough hip readers to make a sustainable magazine. After five years of circulation that’s barely reached six digits, the painful truth is that we now must reach beyond the boundaries of the eco-conscious consumer markets (Boulder, Berkeley, and Burlington), or we simply can’t afford to make the magazine anymore. From the beginning, our overarching mission has been to bring green, healthy homes and lifestyles to a mainstream audience; we have to be more accessible.[1]

The magazine was revamped in 2005 and includes a column on eco-conscious money management, a "Try This" easy home projects section, and more articles on food, decorating, gardening, and remodeling.

References[edit]

  1. ^ a b Robyn Griggs Lawrence, editor of Natural Home & Garden magazine, answers questions, Grist, 29 March 2005 (retrieved 28 January 2012)
  2. ^ [1], foliomag.com 28 June 2012 (retrieved 07 November 2012)
  3. ^ The Four Questions-Bryan Welch, Ogden Publications Inc., MPA - the Association of Magazine Media, 14 November 2006 (retrieved 28 January 2012)

External links[edit]