Mother Nature Network

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Mother Nature Network is an Atlanta-based media company that owns both and Launched in 2009 by Rolling Stones keyboardist Chuck Leavell and former marketing executive Joel Babbit, MNN's equity partners include both CNN and Discovery Communications.[1]


MNN's content is designed for a mainstream audience and claims to go beyond traditional "green" issues to encompass a wide range of topics.[2][3]

Board of directors[edit]

Business model[edit]

While follows a more standard advertising approach,'s model is sponsorship-oriented.[2] Each of the site's different content categories is sponsored exclusively for a 12-month term, during which time the sponsor receives a 100 percent share of the promotional units on all pages within its respective category. [4] Sponsors include:

Nonprofit partners[edit]

MNN has worked with a wide range of nonprofit organizations, including:


External links[edit]