Mother Nature Network
The Mother Nature Network, MNN.com, is a website that provides environmental and social responsibility news and information.[1] Founded in 2008 by Rolling Stones keyboardist Chuck Leavell and former marketing executive Joel Babbit, MNN officially launched on Jan. 6, 2009.[1][2][3][4]
Contents |
[edit] Content
MNN covers a range of environmental issues with original articles, blogs, videos, columns and how-to guides, as well as news from wire services. Content on the site is sorted into eight channels: Earth Matters, Transportation, Business, Technology, Food, Home, Lifestyle and Family.[1]
[edit] State Reports
Most of MNN's original content is produced by staff editors and by a network of freelance reporters, but it has also developed a program called State Reports, in which editors select students from across the United States to regularly file video or blog reports from their local markets.[1][5][6][7]
[edit] Board of directors
- Joel Babbit
- Thomas Bell Jr., Chairman of SecurAmerica
- Gerald Benjamin, co-founder and managing partner of Atlanta Equity
- A.D. "Pete" Correll, co-founder and chairman of Atlanta Equity
- Alexandra Cousteau, globally recognized advocate on water quality and policy
- Doug Hertz, president and CEO of United Distributors Inc.
- Chuck Leavell
[edit] Bloggers
- Karl Burkart (Technology)
- Shea Gunther (Earth Matters)
- Andrew Schenkel (Earth Matters)
- Matt Hickman (The Home)
- Melissa Hincha-Ownby (Business)
- Siel Ju (Lifestyle)
- Michael d'Estries (Lifestyle)
- Jim Motavalli (Transportation)
- Jenn Savedge (Family)
- Robin Shreeves (Food)
[edit] Awards and Honors
MNN has been labeled “The New Green CNN” by Time,[4] “The USA Today of Sustainability” by Fast Company,[8] and “Green Machine” by The Associated Press;[9] was selected as one of Newsweek’s “Top Picks” for 2009; and was voted “Best Great Green Idea” at Fortune Magazine’s 2010 Green Summit. See more awards and honors:
- April 2010 - 2010 Webby Nominee for the Lifestyle category and an Official Webby Honoree for the Green category
- January 2010 - All My Faves - Best Sites of 2009
- April 2009 - Fortune Brainstorm Green: Five Great Green Ideas 2009
- April 2009 - 2009 Official Webby Honoree for News category
- April 2009 - Wins Atlanta Business Chronicle's 2009 Ennovation Award
[edit] Sponsors
Unusually for an environmental website MNN is sponsored by a number of mainstream industrial corporations, including:
[edit] References
- ^ a b c d MNN.com
- ^ "Mother Nature becomes a dot-com," The Atlanta Journal-Constitution (2008-07-20)
- ^ Chuck Leavell official website
- ^ a b "Introducing MNN, the New 'Green CNN'," TIME magazine (2009-01-08)
- ^ The Mother Nature Network channel at YouTube
- ^ "News Brief: Video, blog Web site looks for contributors," The Nevada Sagebrush (2008-12-02)
- ^ "Environmental Web site offers contest for students," The Appalachian (2008-11-13)
- ^ "Mother Nature Network: Online Media Finally Catches up to Sustainability Needs," Fast Company (2009-04-02)
- ^ "Nature network aims to be green machine," Associated Press (2009-01-24)
