Motorific

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Motorific is the brand name of a line of battery-operated slot car toys and related accessories marketed by the Ideal Toy Company from 1964 to the early 1970s. It differed from traditional slot car sets in that the cars were powered independently by a pair of AA batteries, rather than by an electrical connection to the track.

The cars ran on slotted plastic track which was snapped together in various layouts, ranging from a simple oval to elaborate patterns, some featuring jumps and hazards ("Motorific Torture Track").

After removing the detachable slot-car pin, the cars could also be run on the floor, with the front wheels steerable into one of three set positions (left, center, right).

Although some playsets were marketed to feature competitive play between two operators ("Racerific"), in truth there was little allowance for competition since there was no operator control over speed.

Motorific vehicles and accessories remain popular as collectibles, particularly with baby boomer toy aficionados.

Marketing[edit]

Ideal introduced the Motorific line in 1964 as "The New Quick-Change Motor Toy",[1] offering a variety of popular car body styles that were interchangeable with common snap-on chassis and electric motors. Each of the three elements were sold separately and as sets in various combinations, as well as being packaged with a variety of track layouts.

The interchangeable bodies rode on a plastic chassis, with a removable "CU-24" motor. It was powered by two AA batteries which mounted in the chassis. An "On-Off" switch was on the bottom of the chassis. A removable metal conversion pin would slide on the front part of the chassis, in order to make the car usable on a Motorific (or regular slot car) track.

A special custom edition of the Motorific Torture Track was sold through Flying A (now Getty) gas stations in 1966, consisting of three individual sets with custom Flying A signs for the hazards.

In the first two years of distribution, there were 18 different Motorific car body styles offered for sale.[1] Subsequently, a large number of styles became available in a "Motorific Custom Cars" line.[2] The original models included the Thunderbird, Continental, Corvette, Rolls Royce, Mercury, Ford Truck, Imperial, Cadillac, Ford Wagon, Grand Prix, Impala, and Jaguar XKE.

Later releases included the Aston Martin, Barracuda, Riviera, Camaro, Duesenberg Phantom, Dune Buggy, Ferrari Berlinetta, 1957 Chevrolet, Ford Hot Rod, Mustang, Karmann Ghia, Mercedes Benz, Cougar, Woody Wagon, and Triumph TR-3.

The "Racing Car" series included the Chaparral, Ferrari 250, Ford J, Ford Mark I, Mako Shark, and Porsche GT. This series featured a beefier chassis than the original cars, with larger wheels and tires.

Ideal later introduced a smaller-scale car line more suited to racing ("Mini-Motorific"), as well as sets featuring Motorific trucks ("Action Highway") which ran on wider-sized track, and a line of motorized boats ("Boaterific").

The "Mini-Motorific" line included the Bonneville Racer, Chaparral D2, Charger, Custom Rod, Delta Duo, Ferrari Special, Firebird, Ford Allegro, Ford GT Mark IV, Mangusta, Plymouth GTX, Police Car, Porsche 907, Shelby Mustang, Stingray, and Wrecker. The chassis on the Minis were diecast, and used a smaller version of the motor, now referred to as "CU-25". The conversion pin was now built into the chassis, and folded up when not in use. The "Motorific Truck" series included the Fire Patrol Pumper, Mighty Hauler Dump Truck, Mighty Mixer Cement Truck, Refrigerator Van, Tri-Cola Delivery, Thruway Service Wrecker, Stake Truck, Highway Maintenance, Troop Transport, and Tractor Trailer.

A line of "Computer Cars" were also introduced late in the production run. Unlike the other cars, they did not run on a track. They were designed to run only on the floor. An interchangeable disk in the bottom of the model car would change the direction the car traveled. The disks were for Figure 8, Slalom, Square, and Dog Bone. Three orange barrels were included with the cars to navigate around. The chassis was a combination of the past designs. It was a full size motorific body with a diecast chassis, but used the smaller "CU-25" motor from the Mini line. The bodies used were re-issues of older motorific styles, but had new color schemes and a "Computer Car" decal on the roof top of each car. The "Computer Car" series included the Camaro, Mustang, Ferrari, Triumph TR-3, Jaguar XKE, and the Barracuda.

U.S. Customs appeal[edit]

In 1970, the United States Court of Customs and Patent Appeals denied Ideal's request to have Motorific plastic car bodies and chassis reclassified as "parts" rather than toys. Such a reclassification would have significantly reduced the importation tariff charged to Ideal (10%-17%, versus 35%). The appeal document revealed the company's two-year sales unit figures for Motorific: in 1964, Ideal sold 935,928 chassis; 1,761,186 car bodies; and 695,805 electric motors. In 1965, they sold 3,749,561 chassis; 4,260,793 bodies; and 3,937,201 motors.[1]

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