Mottai Night Land

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"Mottai Night Land"
Regular Edition cover
Single by Kyary Pamyu Pamyu
from the album Pika Pika Fantajin
Released November 6, 2013
Format CD, Digital Download
Recorded 2013
Genre Bubblegum pop
Label Unborde
Writer(s) Yasutaka Nakata
Producer(s) Yasutaka Nakata
Kyary Pamyu Pamyu singles chronology
"Invader Invader"
(2013)
"Mottai Night Land"
(2013)
"Yume No Hajima-Ring Ring"
(2014)
Music videos
"Mottai Night Land" on YouTube

"Mottai Night Land" (もったいないとらんど Mottai Naito Rando?, lit. "Wasteful Night Land") is the seventh physical single by J-pop artist Kyary Pamyu Pamyu, released on November 6, 2013 in both regular and limited editions. The song is used for the Japanese Cellphone company au's "Smart Value" commercials, in which she is featured as a guest star. The B-Side "Sungoi Aura" is used for Sunstar's "Ora 2" Toothpaste commercials.

The single's title is a mixture of the Japanese word mottainai, usually meaning wasteful but precious here, and the phrase Night Land.[1] The music video was released on 23 October 2013.

Development[edit]

The song was first used on the latest au commercial aired in October, featuring Kyary dancing with the Mottainai Ghosts. Composer and Producer Yasutaka Nakata of Capsule stated that the song is made for the commercial itself, on which the song is full of dreams and wishes of the Halloween spirit.[2]

Both covers for the single will reflect the name and theme on which it is based. The regular edition will be themed with "Wasteful Fantasy", depicting Kyary transforming into an animal while surrounded with fruits and vegetables. The limited edition version will have a "Incredible Fantasy" theme, which has Kyary wearing a wig with apple and orange skins, showing off its "Mottainai" nature.[3]

Track listing[edit]

All songs written and composed by Yasutaka Nakata

CD
No. Title Length
1. "Mottai Night Land" (もったいないとらんど Mottai Naito Rando; lit. "Wasteful Night Land") 4:01
2. "Sungoi Aura" (すんごいオーラ Sungoi Ōra; lit. "Awesome Aura") 2:56
3. "Ninja Re Bang Bang" (extended mix) 5:43
4. "Mottai Night Land" (instrumental) 4:01
5. "Sungoi Aura" (instrumental) 2:56
Total length:
19:37
DVD
No. Title Length
1. "もったいないとらんど ふりつけビデオ by きゃりーダンサー" (Mottai Night Land dance video by kyary dancers)  

Reception[edit]

The music video was highly praised by critics. Oyster wrote about the video, "Probably just cease whatever you're doing now, and watch this, for the simple fact that it's superior."[4] The Fader wrote of the video, "“Mottai Night Land” is a tour de force, featuring a catchy hook, a dance with the moon, an anime segment and oiled-up bikini dancers."[5] Spin write, "... it's a thing to behold. The ever-kawaii singer dances with a moon man, eats a muffin man's head, and snoozes with a bubble coming out of her face in a brightly colored, constantly eye-popping clip... The overall effect is something like the difference between someone telling you their crazy dream and actually inviting you into it."[6] The music video's visual design is also heavily influenced by Tim Burton's The Nightmare Before Christmas.[7]

Personnel[edit]

Credits adapted from liner notes.[8]

  • Steve Nakamura – art director, designer
  • Shinji Konishi – hair, make-up
  • Takeshi Hanzawa – photographer
  • Kumiko Iijima – stylist

References[edit]

  1. ^ "Kyary Pamyu Pamyu To Release 7th Single "Mottai Night Land"". Jpopasia.com. 2013-10-03. Retrieved 2013-10-20. 
  2. ^ "Artworks for KyaryPamyuPamyu’s New Song "Mottai Night Land" Revealed! | Japanese kawaii idol music culture news". Tokyo Girls Update. Retrieved 2013-10-20. 
  3. ^ ' + post.name + ' @' + post.screen_name + '. "ナタリー - きゃりー新作「もったいないとらんど」アートワーク解禁". Natalie.mu. Retrieved 2013-10-20. 
  4. ^ "Watch: J-Pop Princess Kyary Pamyu Pamyu's New Video". Oystermag.com. 2013-10-023. Retrieved 2013-10-23.  Check date values in: |date= (help)
  5. ^ "Video: Kyary Pamyu Pamyu, "Mottai Night Land"". The Fader. 2013-10-023. Retrieved 2013-10-23.  Check date values in: |date= (help)
  6. ^ "Watch Kyary Pamyu Pamyu's Dream-Like 'Mottai Night Land' Video". Spin. 2013-10-24. Retrieved 2013-11-06. 
  7. ^ "Mottai Night Land Dance Lesson by Kyary Pamyu Pamyu". YouTube. 2013-11-06. Retrieved 2013-11-25. 
  8. ^ Mottai Night Land (CD). Kyary Pamyu Pamyu. Warner Music Japan. 2013. 

External links[edit]