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The town as viewed from The Mount
|Named for||Mount Maunganui (Mauao)|
|Elevation||232 m (761 ft)|
Mount Maunganui is a town in the Bay of Plenty, New Zealand, located on a peninsula to the north of Tauranga. It was independent from Tauranga until the completion of the Tauranga Harbour Bridge in 1988.
Mount Maunganui is also the name of the extinct volcanic cone that rises above the town, which is now officially known by its Māori name Mauao, but is colloquially known in New Zealand simply as The Mount.
Mount Maunganui is located on top of a sand bar that connects Mauao to the mainland, a geographical formation known as a tombolo. Because of this formation, the residents of Mount Maunganui have both a harbour beach (Pilot Bay) and an ocean beach with great surf, within a short distance. At the base of Mauao, the distance between the harbour and ocean side is a couple of blocks.
Mauao is an extinct volcanic cone which rises above the town, but is colloquially known in New Zealand simply as The Mount. According to Maori legend, this hill was a pononga [slave] to a mountain called Otanewainuku. The conical headland which gives the town its name is 232 metres (761 ft) in height, and dominates the mostly flat surrounding countryside. It was formerly a Māori pā, and the remains of trenches can be seen in the ridges, as well as ancient shell middens. Today, it is open to the public year round, and is a popular place to either walk around, or climb up. From the summit, a good stretch of coastline can be seen in either direction, as well as the Kaimai Range to the west.
Over the years Mount Maunganui had suffered a number of attacks on its sovereignty by Tauranga but had fought fully and effectively to remain independent until the 1989 local government reforms.
During 1974 Mr Bob Owens was Mayor of both Mount Maunganui and Tauranga, a unique situation in the annals of local government in New Zealand. Mr Owens made no secret of the fact that he favoured the joining of the two municipalities. The election of 1974 was fought on this issue and Owens was defeated in the polls with a landslide victory to Mr L O'Hara who challenged him on the issue with the catch cry "why share a mayor?"
It remains problematic in Mount Maunganui whether the transition from an independently administered unit of local government to a minor part of the Tauranga City Council over 20 years ago was beneficial.
Residents of Mount Maunganui are mainly still of the opinion Tauranga and Mount Maunganui are separate towns, the local Minister of Parliament for the area, Simon Bridges described it in Parliament in 2012 "I have to say that there still is, though—and I have found this when first standing for Parliament—a sense of the “Mounties” and of those who are city-side, and that is still present to some extent"
Mount Maunganui was initially known colloquially as 'Maunganui' until 1907, when the name was rejected during the application process to name the area when the first subdivision of land was carried out; it was dismissed as being too similar to other towns' names. One of the early settlers, J. C. Adams, then suggested three alternative names, which were Te Maire, Tamure (the Māori name for Snapper), and Rakataura, with the latter name selected by the Survey Department. The name official name Rakataura never came into common use as Maunganui had long been the unofficial name of the town. The name Mount Maunganui was a rebranding by early developers, changing it from Rakataura.
Mount Maunganui fought fiercely and successfully during the 1950s to retain independence from Tauranga, then failed with the completion of the harbour bridge in 1988.
The former Mount Maunganui Borough Council set records in New Zealand as having never had a deficit in its history, something which Tauranga City Council has never achieved. Critics say the town was built by leveraging the commercial and industrial ratepayers, but Mount Maunganui was a forerunner in some areas and applied the user pays philosophy before it was common in New Zealand.
One of the founder of Mt Maunganui was J. C. Adams in the early 1900s. His original house (the first home ever built at Mount Maunganui) still stands at 4 Adams Avenue. The circa 1906 house is registered with the New Zealand Historic Places Trust as a Category II historic building.
Mount Maunganui is regarded as a coastal resort town, although Port of Tauranga, a major facility, is also partly located on the western (harbour) side. It is also well known for the quality of its surfing conditions, though parts of the beach are notoriously dangerous. The harbour bridge was opened in 1988, linking Mount Maunganui with Tauranga. The construction of a duplication bridge was completed in December 2009, forming a vital link in Tauranga and Mount Maunganui's growing motorway system.
A large container terminal and overseas wharf is located at Mount Maunganui. A branch railway from the East Coast Main Trunk railway runs between Te Maunga and Mount Maunganui.
Mount Maunganui also features the popular Bayfair Shopping Centre. The centre is one of the largest in the North Island outside Auckland and Wellington. It features a large Farmers, Kmart, Countdown, Woolworths
Mount Maunganui is home to New Zealand's only Woolworths supermarket, which was rebranded using the Australian Woolworths logo rather than rebranding to Countdown like all other Foodtown and Woolworths stores because there was already a Countdown store in Bayfair.
The population of Mount Maunganui and suburbs was 30,387 in the 2001 census. It is a well known holiday spot over the Christmas and summer months with new year some 20,000+ gather to see in the new year on the main beach, which is popular with the young.
Mount Maunganui has a good number of cruise ships visits (36 in the 2010/11 season); even though it is the port of Tauranga, the port is on the Mount side of the harbour.
Every year the Mount Maunganui beach hosts the Northern Regional Surf Championships (NRC's), and other events like the NZ Under 14 Ocean Athlete Championships and the Pro Volleyball Tour. The Port of Tauranga Half Ironman triathlon is held at Mt Maunganui.
New Zealand's first artificial reef has been installed at the Mount. Construction of the reef was hampered by lack of funds and ironically, too many waves. Initially the public was told the reef would cost about $500k, but costs escalated to $800k, and could exceeded $1.5M. Recently the media has reported that local surfers are disappointed with the waves produced by the reef. The reef has also been blamed for creating rips and may yet have to be removed.
The climate is mild subtropic:
- Summer = 20°C / 30°C. ( Jan/Feb )
- Winter = 10°C / 15°C. ( Jun/Jul )
- Frosts Avg/Yr = 12 ( -1°C -2°C ).
- Rainfall = 1280mm/Yr.Avg
- Sunshine = Min 2200hrs/Yr.
- Beach Temp avg.
- Summer = 21°C.
- Winter = 14°C.
- "Sightseeing". Oceanside Resort & Twin Towers. Retrieved 22 October 2011.
- "Mount Maunganui: Mauao". AA Travel.
- Rorke, Jinty. "Western Bay of Plenty Street Names" (PDF). Tauranga City Libraries. p. 18. Retrieved 2 November 2012.
- Adams, C (8 May 1912). "Rakataura". Bay of Plenty Times. Retrieved 20 July 2012.
- "J C Adams Cottage". Register of Historic Places. New Zealand Historic Places Trust. Retrieved 2 November 2012.
- Harbour Bridge Heritage
- Rowan, Juliet (8 November 2005). "Mount reef builders battle big swells". The New Zealand Herald. Retrieved 26 October 2011.
- Macbrayne, Rosaleen (18 June 2003). "Artificial surf reef needs wave of cash". The New Zealand Herald. Retrieved 26 October 2011.
- Macbrayne, Rosaleen (20 March 2004). "Mount missing the wave with artificial reef project". The New Zealand Herald. Retrieved 26 October 2011.
- Rowan, Juliet (25 September 2006). "Surf's up at the Mount - almost". The New Zealand Herald. Retrieved 26 October 2011.
- Ford, Joel (22 February 2007). "Artificial reef fails to win surfers' approval". The New Zealand Herald. Bay of Plenty Times. Retrieved 26 October 2011.
- Rowan, Juliet (3 January 2006). "Reef at Mt Maunganui a headache for lifeguards". The New Zealand Herald. Retrieved 26 October 2011.
- Local weather stations