Moxie's Grill & Bar
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|Founded||1986 as Moxie's Classic Grill|
|Headquarters||Calgary, Alberta, Canada|
|Number of locations||Over 60|
|Key people||Laurids Skaarup, President|
|Products||Fine Casual Dining|
|Revenue||over $200 million|
Moxie's began as a small deli and diner in Calgary in 1986, before transforming itself into a premium casual dining restaurant and lounge in 1998. Following recent economic and development booms, Moxie's has begun opening new locations rapidly. Their niche is providing clients with an upscale experience compared to their competition, with their bathrooms even being luxurious. The decor, menu, and style of a Moxie's Classic Grill are reminiscent of a downtown lounge / bar with a menu focus on fusion cuisine that utilizes innovative ideas and fresh ingredients; and an upscale, urban and metropolitan atmosphere. The restaurant is split into two separate areas: A dining area, and a lounge. "Moxie Girls" working in the lounge section follow a strict dress code. Due to their concept, Moxie's has been enjoying substantial growth and success, and it has become a chic and upscale alternative to mainstays such as Jack Astor's and Alice Fazooli's.
In December 2006 Moxie's expanded its brand to include CHOP Steak, Fish & Bar and opened the first location in Edmonton, Alberta. CHOP has since been rebranded as Chop Steakhouse & Bar and has locations in Edmonton, Kelowna, Richmond, Winnipeg, Calgary, and their first Eastern Canada location opened November 2012 in Toronto, Ontario.
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