Moxie's Grill & Bar
||This article contains content that is written like an advertisement. (October 2010)|
|Founded||1986 as Moxie's Classic Grill|
|Headquarters||Calgary, Alberta, Canada|
Number of locations
|Laurids Skaarup, President|
|Products||Fine Casual Dining|
|Revenue||over $200 million|
Number of employees
|Slogan||Whatever you're in the mood for|
Moxie's began as a small deli and diner in Calgary, Alberta, Canada in 1986, before transforming itself into a premium casual dining restaurant and lounge in 1998. Following recent economic and development booms, Moxie's has begun opening new locations rapidly. Their niche is providing clients with an upscale experience compared to their competition, with their bathrooms even being luxurious. The decor, menu, and style of a Moxie's Grill & Bar are reminiscent of a downtown lounge / bar with a menu focus on fusion cuisine that utilizes innovative ideas and fresh ingredients; and an upscale, urban and metropolitan atmosphere. The restaurant is split into two separate areas: A dining area, and a lounge. The lounge section promotes a contemporary, high energy feel. Due to their concept, Moxie's has been enjoying substantial growth and success, and it has become a chic and upscale alternative to mainstays such as Jack Astor's and Earl's.
In December 2006 Moxie's expanded its brand to include CHOP Steak, Fish & Bar and opened the first location in Edmonton, Alberta. CHOP has since been rebranded as Chop Steakhouse & Bar and has locations in Edmonton, Kelowna, Richmond, Winnipeg, Calgary, and their first Eastern Canada location opened November 2012 in Toronto, Ontario.
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