Moxie (company)
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Moxie is a full-service interactive marketing agency located in Atlanta, GA. In 2006, Moxie was acquired by Zenith Media Services, a Publicis Groupe Company, and the expansion included adding offices in New York and Los Angeles.[1]
Moxie's current clients include Coca-Cola, L'Oreal USA, Verizon Wireless, Cartoon Network, Turner Broadcasting System, Children's Healthcare of Atlanta and 20th Century Fox.[2]
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Corporate profile [edit]
Founded in 2000, Moxie is headquartered in Atlanta, Ga., with additional offices in New York City and Los Angeles.[3] With more than 300 employees, Moxie’s services include: digital media, media strategy buying/planning, online display advertising, search engine marketing (SEM), word of mouth (WOM) marketing, consumer generated media (CGM), research & analytics, social networking, mobile advertising, podcasts/mobile downloads, Web site design and development, ECRM programs, email marketing, digital signage/interactive merchandising, interactive demos, CD/DVD multi-media production, and video/audio production.[4]
Moxie, aligned with search-marketing shop Performics in January 2010 as part of Publicis Groupes’ efforts to recast its digital offerings.
Moxie's Senior Management Team consists of:
- Suzy Deering, President (Atlanta, LA)
- Lou Rossi, President (NYC)
- Chris Walker, Chief Financial Officer
- Matthew Fleischman, Chief Technology Officer
- Erin Pennington, EVP Media & Analytics
- Anthony Reeves, EVP Creative
- Solange M. Claudio, EVP Client Management
- Jane Matthews, SVP New Business
- Sandra LaBonte, Director HR
Specialization [edit]
Moxie’s capabilities include specialization in communications planning, media planning and buying, search marketing, branded entertainment, digital advertising, ECRM, experiential and sponsorship services and campaign management.
Achievements [edit]
In May 2009, Moxie received three awards at the Atlanta Interactive Marketing Association’s Awards: Most Effective Use of Video, and Most Effective Search Marketing Campaign categories.
Other recognitions include:
| Award | Project | Giver of Award | Year Won |
|---|---|---|---|
| Top 10 Women in Business | Atlanta Business Chronicle | 2005[5] | |
| Big Idea Chair | Yahoo! | 2005 | |
| Rich Media Campaign - Honors | Verizon Wireless: V CAST | iNova | 2005[6] |
| Marketer of the Year | Kris Zagoria | Atlanta Interactive Marketing Association | 2005[7] |
| Best of the Best Award | The Weather Channel | Atlanta Interactive Marketing Association | 2005[8] |
| Atlanta's #1 Largest & Fastest Growing Women-Owned Firm | Atlanta Business Chronicle | 2006 | |
| MIXX Award - Online Integration (Silver) | Interactive Advertising Bureau (IAB) and Adweek Magazine | 2006 | |
| MIXX Award - Super-Rich Media (Silver) | Interactive Advertising Bureau (IAB) and Adweek Magazine | 2006[9] | |
| Web site Telecommunications (Official Honoree) | Webby Award | 2006[10] | |
| Best of E-commerce/Sales - Gold | Horizon Interactive | 2007[11] | |
| Web site Services (Official Honoree) | Webby Award | 2007[12] | |
| Rich Media Advertising: Business-to-Consumer (Official Honoree) | Webby Award | 2008[13] | |
| Buzz Award | Adweek | 2008[14] | |
| Outstanding Achievement Award | IMA | 2008[15] | |
| Interactive Advertising Competition (IAC) Award for Best Movie Interactive Application | Web Marketing Association | 2008[16] | |
| Silver Award: Interactive | Create Award | 2008[17] | |
| Most Effective Search Marketing Award | Atlanta Interactive Marketing Association (AiMA) | 2009[18] | |
| Most Effective Use of Video Award | Atlanta Interactive Marketing Association (AiMA) | 2009 | |
| Best in Show Award | Atlanta Interactive Marketing Association (AiMA) | 2009[19] | |
| #1 Largest Marketing Services Agency | Atlanta Business Chronicle | 2009 | |
| #1 Largest Web Design & development Companies | Atlanta Business Chronicle | 2009 | |
| Finalist for the best Places to Work | Atlanta Business Chronicle | 2009 | |
| The Home Depot Light Bulb Education | OMMA Web Site Excellence Finalist | 2009 | |
| Best in Show Award for Live Positively | W3 | 2009 | |
| Gold Award for Live Positively and Star Trek | W3 | 2009 | |
| Silver Award for Moxie Interactive | W3 | 2009 | |
| Finalist for 20th Century Fox's Avatar Search Campaign | AIMA Awards | 2010 | |
| Finalist for Verizon Wireless Droid Email Campaign | AIMA Awards | 2010 | |
| #1 Largest Marketing Services Agency | Atlanta Business Chronicle | 2010 | |
| Online Advertising Creativity: Member's Choice | Makeup.com | OMMA Awards | 2011[20] |
| Online Advertising Creativity: In-Game Advertising | Verizon Wireless Sponsorship of Alan Wake | OMMA Awards | 2011[21] |
| Micro-Mini Site: Bronze | Verizon "The Lost Elf" Storybook Experience App | Atlanta ADDY Awards | 2012[22] |
| Mobile App: Silver | Verizon "The Lost Elf" Storybook Experience App | Atlanta ADDY Awards | 2012 |
| Interactive Media: Micro/Mini Sites Online: Gold | April Fool's Day: Chewbacca Translator | Atlanta ADDY Awards | 2012 |
| Interior Animated: Bronze | Droid Bionic (Verizon In-store signage) | Atlanta ADDY Awards | 2012 |
| Interactive Media: Banners/Pop-ups/Screensavers | Cartoon Network Level Up Movie Premiere | Atlanta ADDY Awards | 2012 |
| Best of Show: Gold | Cartoon Network Level Up Movie Premiere | Atlanta ADDY Awards | 2012 |
| Internet Commercial: Silver | Verizon 4G Spotlight Video: Coal] | Atlanta ADDY Awards | 2012 |
| Online Campaign: Silver | Verizon 4G Spotlight Video Campaign | Atlanta ADDY Awards | 2012 |
| Interactive Media: Internet Commercials Online: Gold | Verizon 4G Spotlight Video: Weightlifter | Atlanta ADDY Awards | 2012 |
| Internet Commercial: Bronze | Verizon 4G Spotlight Video: Track Meet | Atlanta ADDY Awards | 2012 |
| Internet Commercial: Bronze | Verizon 4G Spotlight Video: Horsey | Atlanta ADDY Awards | 2012 |
| Campaign: Silver | Verizon VMA Sponsorship | Atlanta ADDY Awards | 2012 |
| Microsite: Silver | Verizon VMA Sponsorship Campaign | Atlanta ADDY Awards | 2012 |
References [edit]
Notes [edit]
- ^ Smart Brief, “Leading Interactive Marketing Agency Recruits Industry Veterans to Manage 20th Century Fox Account “ http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=BD2BB2FE-35CF-4CAA-A259-AF53B9F1C229
- ^ Smart Brief, “Leading Interactive Marketing Agency Recruits Industry Veterans to Manage 20th Century Fox Account” http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=BD2BB2FE-35CF-4CAA-A259-AF53B9F1C229
- ^ The Free Library, “20th Century Fox's The Day the Earth Stood Still Lets the World Decide Who/What Will Be Saved When the Earth Stands Still” http://www.thefreelibrary.com/20th+Century+Fox's+The+Day+the+Earth+Stood+Still+Lets+the+World...-a0188911589
- ^ PR Inside, “Daina Middleton Joins Moxie Interactive as Senior Vice President of Sunao” http://www.pr-inside.com/daina-middleton-joins-moxie-interactive-as-r583721.htm
- ^ Atlanta Business Chronicle, “Top 10 Women in Business 2005” http://atlanta.bizjournals.com/atlanta/stories/2005/09/12/smallb2.html
- ^ iNOVA, “2005 Award Category Winners” http://www.astridawards.com/iNova%20pages/Winner%20pages/2005/marketing.htm
- ^ ZoomInfo, “Kris Zagoria” http://www.zoominfo.com/people/Zagoria_Kris_338186366.aspx
- ^ PRWeb, "Moxie Interactive Wins AiMA’s “Best of the Best” Award For Outstanding Online Creativity" http://www.prweb.com/releases/2005/12/prweb316454.htm
- ^ IAB, “IAB AND ADWEEK MAGAZINES ANNOUNCE MIXX AWARD WINNERS” http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/5067
- ^ The Webby Awards, “10th Annual Webby Awards Official Honoree Selections” http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=63&season=10
- ^ Horizon Interactive, “2007 Winners” http://www.horizoninteractiveawards.com/winners/07/ecommerce.htm
- ^ The Webby Awards, “11th Annual Webby Awards Official Honoree Selections” http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=59&season=11
- ^ The Webby Awards, “12th Annual Webby Award Official Honoree Selection” http://www.webbyawards.com/webbys/current_honorees.php?media_id=98&category_id=152&season=12
- ^ AdWeek, “2008 Buzz Award Winners” http://www.adweek.com/aw/content_display/news/e3i72ce5cb5941da1cd4c4357a01742a744
- ^ Interactive Marketing Association, “Award Gallery” http://www.interactivemediaawards.com/winners/winners.asp
- ^ Wild Tangent, “WildTanget receives award for Outstanding Achievement in Online Advertising” about.wildtangent.com/static/u/iac_award.pdf
- ^ LinkedIn, “James Tomasino Profile” http://www.linkedin.com/pub/james-tomasino/2/843/b14
- ^ Atlanta Interactive Marketing Association, “2009 Winners” http://www.aimaawards.com/winners/finalist.php
- ^ Atlanta Interactive Marketing Association, “BETTER THE SECOND TIME AROUND… AIMA HONORS ATLANTA’S BEST ONLINE MARKETING TALENT” http://www.atlantaima.org/index.php/Press/
- ^ MediaPost, "2011 OMMA Award Winners" http://www.mediapost.com/ommaawards/winners/?event=2011
- ^ MediaPost, "2011 OMMA Award Winners" http://www.mediapost.com/ommaawards/winners/?event=2011
- ^ Atlanta ADDYs, "2012 ADDY Award Winner" http://www.atlantaaddys.org/addywinners.pdf
