Mr. Lee (restaurant)

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Mr. Lee restaurant in Nanchang, Jiangxi
Storefront of a Mr. Lee restaurant before under its former name in Shenyang, China
Beijing Mr. Lee California Beef Noodle King Co., Ltd.
Traditional Chinese 北京李先生加州牛肉麵大王有限公司
Simplified Chinese 北京李先生加州牛肉面大王有限公司

Mr. Lee (Chinese: 李先生; pinyin: Lǐ Xiānsheng) is a popular fast-food chain in mainland China, specializing in beef noodle soup and other Chinese-style fast food. It is headquartered in Beijing.[1] The chain was formerly called California Beef Noodle King U.S.A. (Chinese: 美国加州牛肉面大王; pinyin: Měiguó Jiāzhōu Niúròumiàn Dàwáng).

The first franchise was opened in Beijing in 1988 by a Californian Chinese-American, Li Beiqi (Chinese: 李北祺; pinyin: Lǐ Běiqí), also known as "Mr. Lee." Li's face can be seen as part of the company logo, in a style similar to KFC's Colonel Sanders logo. Today, there are several hundred franchises are present in many major north-eastern Chinese cities. Notable locations include Shanghai, Nanjing, Tianjin, Harbin, Changchun, Qingdao and Shenyang.[2] Mr. Lee competes with foreign franchises such as KFC and McDonald's with lower prices and a greater appeal towards Chinese tastes.[3]

Popular items on the menu include the original beef noodle soup, made from a unique recipe; and California Chicken, a cold dish dressed with red and green sauce. It also offers other Chinese staples such as wontons and dumplings.

References[edit]

  1. ^ "联系我们." Mr. Lee. Retrieved on December 1, 2014. "公司地址:北京经济技术开发区亦庄东区经海二路9号 2333 信箱 "
  2. ^ "California Beef Noodle King U.S.A". Archived from the original on 2007-08-28. Retrieved 2007-10-06. 
  3. ^ Caldwell, Melissa L.; Watson, James D. (2005). The Cultural Politics of Food and Eating: A Reader. Cambridge, MA: Blackwell Pub. p. 83. ISBN 0-631-23093-9. 

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