Mr. Taxi

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"Mr. Taxi"
Single by Girls' Generation
from the album Girls' Generation and The Boys
A-side "Mr. Taxi"
"Run Devil Run"
Released April 27, 2011 (2011-04-27)
Format CD single, digital download
Recorded 2010
Genre Dance-pop, electropop
Length 3:32
Label Nayutawave Records, S.M. Entertainment
Writer(s) Allison Veltz, Paolo Prudencio, Chan Royce, Scott Mann
Producer(s) STY
Girls' Generation Japanese singles chronology
"Gee"
(2010)
"Mr. Taxi / Run Devil Run"
(2011)
"Paparazzi"
(2012)
Girls' Generation Korean singles chronology
"The Boys"
(2011)
"Mr. Taxi"
(2011)
"Dancing Queen"
(2012)
Music video
"Mr. Taxi" on YouTube
"Mr. Taxi" (Korean Version) on YouTube
"Mr. Taxi"(Dance Version) on YouTube
"Mr. Taxi" (Dance Practice Room Version) on YouTube

"Mr. Taxi" is the first original Japanese song by South Korean girl group Girls' Generation. Released as a double A-side single with a Japanese version of "Run Devil Run" on April 27, 2011, it serves as the third single from the group's debut Japanese album, Girls' Generation (2011). It became their first Japanese single to sell 100,000 units in its first week of release.[1] The single also peaked at the number one spot on the BillboardJapan Hot 100 chart for two consecutive weeks.[2][3] Despite not being released in South Korea, the Japanese version pulled over 786,000 copies sold by the end of 2011.[4] A Korean version of the song was later released as the lead single from the reissue of the group's third Korean studio album, Mr. Taxi (2011).

Background and release[edit]

Proceeds of the single were announced to be donated to the Japanese Red Cross.[5] The double A-side single contains a Japanese version of their 2010 Korean single "Run Devil Run" which was released as a digital single on January 25, 2011.[6] "Mr. Taxi / Run Devil Run" was the first release by the group that contained an original Japanese song, as all previous releases by the group in Japan had been covers of their Korean songs, "Gee" and "Genie".

"Mr. Taxi / Run Devil Run" was released physically in Japan in three different editions on April 27, 2011: The regular edition only contains the CD.[7] The deluxe first press edition contains the CD single, a mini-photobook of the members, a trading card, and a DVD containing the music video of "Run Devil Run" and a dance version.[8] The limited period edition contains the CD, a DVD with the music video of "Run Devil Run", and a different photobook.[9] The Japanese version of "Run Devil Run" was offered digitally through the Japanese iTunes Store starting January 25, 2011.[10] The single was released internationally on April 23, 2011 through digital download on the iTunes store.[11]

A Korean version of "Mr. Taxi" was released on December 8, 2011, as the lead single from the group's reissue of their third Korean studio album, Mr. Taxi (2011).[12] The group promoted the single prior to its release on various Korean music shows, including Music Bank, Show! Music Core, Inkigayo, and M! Countdown.[13] "Mr. Taxi" received its first performance as a single on You Hee-yeol's Sketchbook broadcast on December 2, 2011.[14]

Live performances[edit]

The girl group first performed "Mr. Taxi" live on May 13, 2011.[15] They have since performed the song (both in Korean and Japanese) on SM Town tours. In September 2012. while promoting "Oh!", they performed "Mr. Taxi" on Hey! Hey! Hey! Music Champ.[citation needed] They then performed the song again as part of "Oh!"'s promotions on "Music Lovers".[citation needed]

Commercial performance[edit]

"Mr. Taxi / Run Devil Run" set a new record for Girls' Generation, being their first Japanese single to sell 100,000 units during its first week of release.[1] The single also managed to peak at the number one spot on BillboardJapan Hot 100 for two consecutive weeks.[2][3] It reached a peak of eleven on the year-end singles chart of the Japan Hot 100.[16] On May 25, 2011, "Mr. Taxi" topped the Taiwanese music chart, G-Music.[17] The single also performed well on the Oricon Charts, reaching number on the Daily Single Chart, number two on the Weekly Single Chart, while reaching number forty-six on Oricon's Yearly Single chart. In the group's native South Korea, the single sold over 13,000 copies on the Gaon Albums Chart.[18] "Mr. Taxi" performed well on its own, selling over 787,000 copies in 2011 on the International Single Chart of Gaon.[4]

Music videos[edit]

The teaser video for "Mr. Taxi" was released on April 22, 2011, and the music video was released on April 28, 2011, the dance version was released three days prior on April 25, 2012.[19] The choreography for "Mr. Taxi" was handled by long-time collaborator Rino Nakasone, with Sim Jaewon.[20]

The video begins with the girls dressed in yellow taxi driver outfits in front of a screen that flashes words and patterns in blue lighting. At the beginning of the second verse, it changes to the girls being dressed in black outfits (with differently colored piping for each girl), and dancing in front of a multicolored map of the world. Near the end of the second verse, and throughout the rest of the video, the video alternates between shots of the girls in their yellow outfits and their black outfits. After the second chorus, Sooyoung sings a rap bridge line "One, two, three, here we go! Oh!," which is followed by a dance break performed by Hyoyeon. The bridge continues with vocals by Yuri, Sunny, Sooyoung, Jessica, Tiffany and Taeyeon, after which there are more alternating shots between the two scenes (yellow and black outfits) for the final chorus, ending with the girls freezing in position in their yellow uniforms as the light fades out.

The music video was nominated for Video of the Year at the 2012 MTV Video Music Awards Japan but was lost to EXILE's Rising Sun.

A music video of the Korean version was released to accompany the single's release made entirely from the group's performance of the song on their 2011 Girls' Generation Asia Tour, with a dance rehearsal for the song leaking in March 2012.[21]

Track listing[edit]

Regular Edition[22]
No. Title Writer(s) Producer(s) Length
1. "Mr. Taxi"   Allison Veltz, Paolo Prudencio, Chad Royce, Scott Mann STY 3:32
2. "Run Devil Run" (Japanese version) Alex James, Michael Busbee, Kalle Engström, Hong Ji-yu, Kanata Nakamura Alex James, Michael Busbee, Kalle Engström 3:21

Charts[edit]

Release history[edit]

Region Date Label Format
Worldwide
April 23, 2011 (2011-04-23)
[11]
Universal Music
Digital download
Japan
April 27, 2011 (2011-04-27)
Nayutawave
Digital download, CD, DVD
Hong Kong
May 11, 2011 (2011-05-11)
[36]
Universal Music
CD, DVD
Taiwan
May 17, 2011 (2011-05-17)
Philippines
June 25, 2011 (2011-06-25) [37]
MCA
Digital download, CD, DVD
South Korea
December 8, 2011 (2011-12-08)
S.M. Entertainment
Digital download

References[edit]

  1. ^ a b チャン・グンソク、海外歌手史上初のデビュー作初登場首位 (in Japanese). Oricon. Retrieved 16 June 2011. 
  2. ^ a b 少女時代 話題の新曲が首位獲得! (in Japanese). Billboard Japan. Retrieved 16 June 2011. 
  3. ^ a b "少女時代の「MR.TAXI」が、2週連続1位を記録!" (in Japanese). Billboard Japan. Retrieved 16 June 2011. 
  4. ^ a b c "Gaon Chart: Online download – 2011 Year End Chart". Gaon Chart (in Korean). Korea Music Content Industry Association. Retrieved 11 June 2014. 
  5. ^ KAZUYA OMURO (March 21, 2011). "K-pop stars donate memorabilia to help quake victims". ajw.ashai.com. Retrieved November 25, 2012. 
  6. ^ 소녀시대, '런 데빌 런' 블랙소시로 日 또 강타 (in Korean). news.nate.com. January 18, 2011. Retrieved November 25, 2012. 
  7. ^ "Mr.Taxi / Run Devil Run [CD+DVD (B) / Limited Pressing / Jacket B]". cdjapan.co.jp. April 27, 2011. Retrieved November 25, 2012. 
  8. ^ "Mr.Taxi / Run Devil Run [w/ DVD (A), Limited Edition / Jacket A]". cdjapan.co.jp. April 27, 2011. Retrieved November 25, 2012. 
  9. ^ "Mr.Taxi / Run Devil Run [CD+DVD (B) / Limited Pressing / Jacket B]". cdjapan.co.jp. April 27, 2011. Retrieved November 25, 2012. 
  10. ^ "Run Devil Run – Single" (in Japanese). iTunes Store. Apple Inc. 25 January 2011. Retrieved November 25, 2012. 
  11. ^ a b "Mr. Taxi / Run Devil Run – Single". iTunes Store. Apple Inc. 23 April 2011. Retrieved November 25, 2012. 
  12. ^ Hankooki (November 28, 2011). "SNSD to perform "Mr. Taxi" for follow-up promotions" (in Korean). news.nate.com. Retrieved November 25, 2012. 
  13. ^ 기사입력 (November 29, 2011). 소녀시대, 후속곡은 '미스터 택시'로 결정. 12월 말까지 활동 계속 한다! (in Korean). sports.chosun.com. Retrieved November 25, 2012. 
  14. ^ Ngoc Nguyen (Dec 3, 2011). "SNSD performs The Boys, Mr. Taxi, and more on Yoo Hee Yeol’s Sketchbook". blog.ningin.com. Retrieved November 25, 2012. 
  15. ^ "少女時代、5月13日放送予定の〈Mステ〉で"MR.TAXI"をTV初披露" (in Japanese). Tower Records. Retrieved 16 June 2011. 
  16. ^ Japan Hot 100 2011 yearly ends
  17. ^ 백지은. 소녀시대, '미스터 택시'로 대만 음반차트 1위 '올킬'. Sports Chosun (in Korean). Sports Chosun. Retrieved 17 June 2011. 
  18. ^ a b "Gaon Chart: Albums – 2011 Year End Chart". Gaon Chart (in Korean). Korea Music Content Industry Association. Retrieved 11 June 2014. 
  19. ^ "少女時代、新曲"MR.TAXI"PVのダンス・ヴァージョンを公開" (in Japanese). Tower Records. Retrieved 16 June 2011. 
  20. ^ "Rino Nakasone Official Twitter Page". Microblog at Twitter.com. Retrieved 3 July 2011. 
  21. ^ Emily Wu (March 19, 2012). "SNSD shows off their coordination in practice video for ‘Mr. Taxi’". blog.nignin.com. Retrieved November 25, 2012. 
  22. ^ "Mr.Taxi / Run Devil Run [Regular Edition / Jacket B]". cdjapan.co.jp. April 27, 2011. Retrieved November 25, 2012. 
  23. ^ "Mr.Taxi / Run Devil Run [w/ DVD (A), Limited Edition / Jacket A]". cdjapan.co.jp. April 27, 2011. Retrieved November 25, 2012. 
  24. ^ "Oricon' Daily Chart — June 2012 Chart". Oricon (in Japanese). Retrieved June 30, 2012. 
  25. ^ http://www.oricon.co.jp/prof/artist/464186/products/music/911898/1/
  26. ^ http://www.oricon.co.jp/rank/js/w/2012-07-09/ Retrieved on 4 July 2012
  27. ^ Japan Hot 100 : Mar 31, 2013 - (Chart position) | Billboard Chart Archive
  28. ^ 백지은. 소녀시대, '미스터 택시'로 대만 음반차트 1위 '올킬'. Sports Chosun (in Korean). Sports Chosun. Retrieved 17 June 2011. 
  29. ^ a b c d e (Japanese)"Album Ranking Aggregate (16/10/201 -22/10/2011)" (in Korean). Gaon. January 16, 2011. Retrieved January 16, 2011. 
  30. ^ "k-pop-hot-100 chartDate 2011-11-05" (in Korean). Gaon. Retrieved 2011-11-05. 
  31. ^ a b c d e f "Gaon Search – 소녀시대" (in Korean). Gaon. Retrieved 2011-10-16. 
  32. ^ ゴールド等認定作品一覧 2011年4月 [Works receiving gold or other certifications, April 2011]. RIAJ (in Japanese). May 13, 2011. Retrieved May 13, 2011. 
  33. ^ レコード協会調べ 4月度有料音楽配信認定 <略称:4月度認定> [Record Association report: April digital music download certifications (Abbreviation: April Certifications)]. RIAJ (in Japanese). 18 May 2012. Retrieved 4 July 2012. 
  34. ^ レコード協会調べ 12月度有料音楽配信認定<略称:12月度認定> [Record Association report: December digital music download certifications (Abbreviation: December Certifications)]. RIAJ (in Japanese). 20 January 2012. Retrieved 4 July 2012. 
  35. ^ レコード協会調べ 11月度有料音楽配信認定 <略称:11月度認定> [Record Association report: November digital music download certifications (Abbreviation: November Certifications)]. RIAJ (in Japanese). 20 December 2011. Retrieved 4 July 2012. 
  36. ^ http://www.umg.com.hk/album/1336/detail
  37. ^ "GG REVOLUTION!!! A GIRLS' GENERATION A\LBUM LAUNCH!!!". Facebook/MCA Music. Retrieved June 22, 2011. 

External links[edit]