Mrs Mac's Pies
 |
This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (November 2007) |
Mrs Mac's Pies are a range of commercially produced quality and semi-gourmet meat pies sold throughout Australia and New Zealand and produced in Perth, Western Australia.
Contents |
[edit] History
In the late 1940’s, Ken Macgregor started up a small business in Melbourne manufacturing cakes, yeast buns and pies. By 1954, the owner had moved his family to Perth and restarted his wholesale business as “Bakewell Pies”. 1968 saw the business move to its Morley site and the next generation of the family, Iain Macgregor became the new owner of the business. By 1988, the business had seen vast growth in distribution, new technology and products developed and the rebranding of the company to Mrs Mac's. The next ten years saw Mrs Mac's reach new markets throughout every Australian state and 1998 saw the first Mrs Mac's Pie exported and sold in New Zealand. To this day, the company remains family owned and operated with Iain (Ken's son) at the helm.
Mrs Mac's now has a range of products that are sold throughout Australia, New Zealand, Hong Kong and Singapore. These products fall under the following: Mrs Mac's, Bakewell, Red Embers & Good Eating. Along with the Mrs Mac's various range of products, the business also sells a range of Agency lines which include Pink Rice (Sushi and Japanese products) and Danish Patisserie (Dessert pastries and cakes).
Due to their perceived higher quality, as with many meat pies, the quantity of actual meat in Mrs Mac pies is frequently debated. In May 2006 the Australian Consumers Association magazine 'Choice' rating them among the commercial pies with the highest percentage of meat and well above the minimum 25%[citation needed]. Mrs Mac's has gained the Heart Foundation Tick of Approval, Healthy Kids Amber Rating and FOCiS Approval for a number of their Good Eating (school) products.
With the brand's focus on the takeway and servo market, Mrs Mac Pies are advertised primarily towards reaching people in their cars, both on the radio and roadside Billboards using the slogan "If it's not a Mrs Mac's, take it back!"
