|Purpose||Funding Canadian music videos|
MuchFACT is a Canadian fund that provides grants to Canadian recording artists to help them produce music videos. FACT stands for Foundation To Assist Canadian Talent. MuchFACT is funded entirely by television cable channels MuchMusic and MuchMore who commit a percentage of their gross annual revenues to the fund.
VideoFACT (as it was originally known) was created in 1984 with the launch of MuchMusic as a condition of its licence applied by the Canadian Radio-television and Telecommunications Commission (CRTC). Two years later with the launch of MusiquePlus, it also became a sponsor, as did MuchMoreMusic when it launched in 1998.
Along with the launch of MuchMoreMusic in 1998, a new fund in conjunction with VideoFACT was created called PromoFACT, to help assist in the creation of Electronic Press Kits (EPK) and website productions for Canadian artists, independent record labels and artist management companies. PromoFACT is funded exclusively by MuchMoreMusic.
Many of Canada's most influential recording artists received VideoFACT funding for their early recordings, including Sam Roberts, K-os, Céline Dion, k.d. lang, Matthew Good, The Pursuit of Happiness, Bran Van 3000, Lara Fabian, Blue Rodeo, Rascalz, Sloan, Jean Leloup, Great Big Sea, Sarah McLachlan, Death From Above 1979, Dubmatique, Aspektz and Ashley MacIsaac among others.
The approach of monetary distribution used by VideoFACT and non-associated Canadian record funding organization (FACTOR) is not without critics. In 2009, the organizations came under public scrutiny when a letter written by Unfamiliar Records founder Greg Ipp was republished on the internet - in turn promoting the idea that bigger image-based bands shouldn’t be getting such a huge amount of those finite funds as it leaves relatively little, if any, funding for the smaller up-and-coming bands. MuchFACT's executive director publicly disagreed with Ipp however, and went on record to clarify that the foundation's mandate was to support both new and existing talent.
In 2009, MusiquePlus discontinued its funding of VideoFACT, instead to focus funding on a similar French-language fund, MaxFACT. In September 2009, VideoFACT was later renamed MuchFACT.