Mudflap girl
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The mudflap girl is a silhouette of a buxom human female sitting, leaning back on her hands, with her hair being blown in the wind. This icon can be found on mudflaps as well on clothing. The image is sometimes also known as "Trucker Lady" or "Seated Lady."
This famous character was created in the 1970s by Bill Zinda of Wiz Enterprises in Long Beach, California, to promote his line of truck and auto accessories. It was based on Leta Laroe, a famous exotic dancer at the time.[1]
[edit] Parody
As a parody, Wyoming Libraries use a mudflap girl holding a book in an effort to attract readers.[2]
Another spoof, the Smart Mudflap Girl sticker, has been showing up at a number of independent bookstores (depicted with ponytail, skirt, and reading a book).[1][2]
Feminist website Feministing uses a version of the mudflap girl waving her middle finger as its logo "to take a traditionally sexist image...and subvert her. Hence, the middle finger. We like to think of her as saying 'fuck you' to the sexist beauty standard she is supposed to represent." [3]
[edit] References
- ^ http://simonroy.blogspot.com/2007_04_01_archive.html "Mud Flap Girl", simonroy.blogspot.com, April 16, 2007
- ^ "Library's Mudflap Girl Campaign Turns Heads," by Matt Joyce (AP), Casper Star-Tribune, March 23, 2009.
- ^ http://www.feministing.com/faqs.html
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