Mueslix

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KelloggsMueslixcereal.jpg

Müeslix is a Kellogg's brand packaged dry muesli mixture. When it was first marketed in Canada in the late-1980s, Kellogg's named it "Müsli" and attempted to trademark the name, but the trademark was successfully challenged as the term had pre-existed in German for over eighty years. "Müeslix" is the compromise name. The television commercials for Müeslix consisted of deep horn music, with people pointing to the fields, attempting to link the Müeslix product with a "right from the grains in the fields" image. These ads also featured voiceover work done by Max von Sydow to add a European veneer to the product.

In Chile and other countries of Latin America, Müeslix is marketed as Kellness Müslix.

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