Multi-format publishing

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Multi-format publishing or cross-media publishing describes methods and requirements for enriching content (generally print) with multimedia content and functions and publishing it after only a few steps in one or more different page or presentation formats. Formats here include page and screen sizes as well as data and file formats for publication in print, on the web or for different mobile devices.

Use of this term is restricted in terms of distribution and viewing to purely digital publication modes, such as internet applications, including access via smartphone, internet television, and tablets; the presentation or format conforms to the technical requirements of the given display device and operating system.


The pioneer of multi-format publishing was QuarkXPress 6.5. In 2006 this made it possible to combine project-related layouts for differing print and web formats rather than saving them as separate documents. Under this function, both content and formatting parameters (in the form of style specifications for color and typography) became synchronized objects to be applied multiple times. In Version 7 (2006–07), a design tool for SWF (Flash) publication was added to these layout layers.

Adobe took this approach with the Creative Suite 3 in 2007. Instead of supplementing the layout program InDesign, the program had direct links, Flash creation application functionality, and integrated interface services, which provided for an exchange of content with other InDesign CS 3 applications and components. One of the most interesting satellite components at the time was Device Central. A simulation application to bandwidth fluctuations, user interface and display quality enabled a variety of Internet-enabled mobile devices to test from the phone segment.

Furthermore, multi-format publishing technologies and approaches often appear in Database Publishing and Web-To-Print solutions. This is usually not an equivalent print, web and mobile devices to Recovery (New mobile devices). Rule-based templates fit, or filter, and publish the information in the media channels on and off. This process takes place in parts of the graphics server vendors, Adobe and Quark XPress. PDF libraries, and XSL-FO server applications are closer to pure 1:1 print adaptations for screen and print.

For example, a format adapted from print ads can be put through the program MultiAd Creator, but the resizing of ads is not proportional. Part of the display, such as company logo, picture and text areas, are parts with different position, size and scaling information, adapted to the display target format down. For another example, production of promotional mailings about features in the data stream and an "individual" selection are areas previously defined with text blocks, matching motifs, personalized. In a diversion in print is also a site inspection, usually in the form of preview, upstream as a control function.

With the introduction of the iPhone by Apple in 2007 and the ability to provide apps with custom-designed content and additional functionality through Apple's iTunes Music Store, Apple succeeded in creating an entirely new media format. Sun's eBook are from providers such as Amazon and Barnes & Nobles, both serving with the Kindle, and Nook, private mobile readers to read on e-Ink technology, which are based on the iPhone app. The common basis here is the XML-constructive ePub format from Adobe InDesign CS3 in which external preparations can be produced from over downstream. Alternatively, there are now many PDF-based reading applications, reading a VDU allow layout of content. One of the most universal is the Good Reader[1] app. Another possible implementation is that of designed content as print image galleries, with limited search and zoom functionality.

Some examples of this are the implementation of the English IKEA catalog[2] (iTunes Store), or the implementation of magazines such as Surfer's Path[3] of pixel Mags (iTunes Store).

Because Apple iOS devices do not support Flash they must rely on HTML5 and CSS3 options. Adobe has the rollout of the latest Creative Suite 5, reacts with the downstream patch. The Web page editor Dreamweaver can now use HTML5 enhancements. With the introduction of iPad, Apple has created a new medium for publishing content on the Adobe's digital publishing strategy now continue to adapt. The example of Wired magazine, will be shown how to look for digital viewing technology magazines and how "multimedia" video content, photo slideshows or 360-degree images can be used by the reader.

Benchmark for digital (e) Wired Magazine? Film[4]

A special feature introduced by Apple, the contents can be rotated vertically and horizontally, is supported. Just that fact makes from Adobe's point of view of the need for the during the layout process, print (portrait), a parallel format adaptation on a landscape, has to be done within the layout application.

With the success of the iPad it is likely that the long dormant market for the tablet computer is in motion. First prototypes based on the operating systems Android and Windows are announced. Ev. suitable for multi-format publishing technologies are based on Adobe AIR and Flex technology.


  1. ^ "App Store - GoodReader for iPhone". 2012-02-15. Retrieved 2012-05-06. 
  2. ^ "Verbindung zum iTunes Store wird hergestellt". Retrieved 2012-05-06. 
  3. ^ "Connecting to the iTunes Store". Retrieved 2012-05-06. 
  4. ^ [1][dead link]

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