MundoFox

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MundoFox
Type Broadcast television network
Country United States, Colombia
Availability United States
Slogan Americano Como Tú
(American Like You)
Owner RCN Televisión (50%)
Fox International Channels (50%)
Key people
Ibra Morales (president)
Launch date
August 1, 2012 (soft launch)
August 13, 2012 (formal)
Official website
MundoFox.com
Language Spanish

MundoFox (sometimes stylized as MundoFOX)[1] is an American Spanish language broadcast television network that is operated as a joint venture between the Fox International Channels subsidiary of 21st Century Fox and Colombian private broadcaster RCN Televisión SA (both companies own 50% of the network).[2][3] The network formally launched on August 13, 2012, and is headquartered in Los Angeles, California.[4][5]

History[edit]

In 2006, Fox International Channels began using the brand mundoFOX as the name for the website of Canal Fox, its Fox-branded cable channel for Latin America. In early 2009, the channel’s website introduced a video on demand service for programs aired on Canal Fox in Spanish and Portuguese; this VOD service was also branded as mundoFOX[6] (the domain for Canal Fox's website was changed to canalfox.com in early 2012).

The launch of MundoFox as a television network in the United States was announced on January 23, 2012.[4] Hernán López, president and CEO of Fox International Channels, said the network will cater to "an increasing demand for quality Spanish-language content in the U.S. from both viewers and advertisers."[5] According to 2010 United States Census data, there were 50 million people of Hispanic and Latino Americanss among 309 million U.S. residents (totaling 16% of the population); advertising revenue from the Hispanic/Latino market made up $3.6 billion of the $80 billion (or 4.5% of all ad revenue) in the total domestic market in 2011.[7] López noted that the Fox Broadcasting Company saw "similar dynamics in play" when it launched in October 1986 against established English language networks ABC, NBC and CBS;[5] MundoFox, he added, would seek to replicate Fox's early years while launching against established Spanish language networks Univision, Telemundo and Azteca América.[8][9]

MundoFox commenced programming with a soft launch on some affiliates on August 1, 2012; the network's formal launch occurred twelve days later on August 13.[10] The network is headed by its president Ibra Morales, who replaced original president Emiliano Saccone in January 2014.[11]

Programming[edit]

MundoFox has production and distribution agreements with companies including RCN (as well as co-owned NTN24), Fox International Channels, Fox Deportes and 21st Century Fox-owned Shine Group (which produced the company's first Spanish-language programs for the network).[12][13] Fox International Channels already produces Spanish-language programming and sports for its Latin American and U.S. Hispanic-oriented cable channels.[14] RCN is one of the largest producers and exporters of Spanish-language television,[15] and had previously provided content mainly to Univision sister network TeleFutura; it stopped committing productions to other Hispanic-targeted networks in the U.S. in anticipation of the MundoFox launch.[5]

A signature program format on MundoFox is the "Teleseries", which produce fewer episodes compared to telenovelas traditionally seen on Spanish-language television (roughly 80 versus an average of 120), but emphasize action-oriented storylines, diverse locations and increased production values. One such teleseries that appeared on MundoFox at its launch was El Capo, a show produced for RCN by Fox Telecolombia. Once-a-week series are also featured – which air on weekend evenings – including fellow inaugural programs Kdabra and Tiempo Final; the network also airs current and classic telenovelas during the daytime hours (such as Yo Soy Betty, la Fea, the Colombian series that served as the basis for the Televisa novela La Fea Más Bella and the ABC comedy-drama series Ugly Betty). Telenovelas originally aired on the network only on weekdays and at night on weekends; in April 2014, the network added a three-hour block of comedic and seriocomic telenovelas on Saturday afternoons (which was inaugurated with the network debuts of La Playita, Las Clinicas and the teen-oriented Chica Vampiro).

Until June 30, 2014, the network filled much of its late night and early morning schedule with repeat airings of telenovelas and teleseries that aired on its daytime lineup as well as novelas that are exclusive to the network's late night schedule; the network dropped the overnight and morning repeats on July 1, 2014, replacing them with a mix of Spanish-dubbed and English language infomercials in the 1:00 to 9:00 a.m. Eastern Time slot. By effect, this ended the network's status as the only Spanish language conmercial broadcast network to carry its entire schedule in widescreen as its infomercial content is produced in 4:3 standard definition (MundoFox's entertainment programs are either natively produced in the 16:9 aspect ratio or upconverted to widescreen for broadcast) as well as giving it the highest infomercial total of any fully programmed commercial television network in the U.S. (surpassing competitor Estrella TV, which airs six hours of infomercials daily compared to MundoFox's nine hours).

Outside of serialized scripted programs, MundoFox also airs a Sunday morning children's program block that is produced in conjunction with National Geographic Kids and Bento Box Entertainment, "National Geographic Niños" (which debuted in September 2013, replacing a similar block of E/I-compliant children's programs that aired on Saturday mornings).[16] Lifestyle programs (consisting of how-to and cooking series) also air on the network during the overnight and morning hours on Saturdays and Sundays; the network also airs game shows, including 100 Latinos Dijeron (which is based on Family Feud) and the now-cancelled Minuto Para Ganar (which continues to air in reruns as of 2014, and is based on Minute to Win It). The network also airs feature films on weekend afternoons, Saturday evenings and select major holidays (such as Christmas, New Year's Day and Thanksgiving), under the umbrella brand "CineMundoFox", consisting of a mix of films produced in Spanish (mainly those from predominately first-language Spanish-speaking countries such as Mexico) or Spanish-dubbed versions of movies originally produced in English. The network also originally aired Spanish dubs of select Fox series (such as Bones and American Dad),[17] which were dropped from the schedule by January 2014.

Many of the initial original scripted series that air on MundoFox are produced in Colombia, though the network planned to produce U.S.-based series by its second year at the latest.[17] Even though the network’s slogan is Americano Como Tú, or "American Like You", the network’s president Emiliano Saccone said during the network’s 2013-14 upfront presentation that he plans for the network to increase its "Mexican flavor."[18][19]

News programming[edit]

Main article: Noticias MundoFox

In addition to offering entertainment content, MundoFox operates its own news division, Noticias MundoFox, which aims to offer content that is conscious of the Hispanic market in the United States and the diversity and sensitivities of the different demographics that comprise that market. Noticias MundoFox's operations include a Los Angeles-based newsroom and a bureau in Washington, D.C., and also includes international news content from RCN Televisión's sister international cable news channel, NTN24. The Noticias MundoFox division is operated independently from Fox News Channel, which produces Fox News Sunday and other news content for MundoFox's sister English-language broadcast network, Fox.[2]

Noticias MundoFox produces a weekday evening news program of the same name, currently anchored by Rolando Nichols (formerly of the network's Los Angeles affiliate KWHY-TV), that originates from Los Angeles; two live half-hour newscasts are produced every weekday, one for the east coast and the other for the west coast (originally airing at 6:00 p.m., before moving to 5:30 p.m. Eastern Time in 2013) as well as a pre-recorded newscast at 10:30 p.m. Eastern Time (which also originally aired at 10:00 p.m. Eastern until 2013), which is lighter in tone compared to the 5:30 p.m. edition. In 2013, the network launched a supplementary news and features program, MundoFox Y Ya!, which serves as a lead-in to the flagship Noticias MundoFox broadcasts. In addition to conventional news programming, the network also produces Que No Te Cuenten (an entertainment news and talk program that airs on weekday afternoons) and Central Fox en MundoFox (an hour-long late night sports highlight and analysis program on Sundays that is produced by Fox Deportes). MundoFox plans to further expand the amount of news programming on its schedule over time;[2] to help bolster its news division, in November 2012, MundoFox tapped former CNN anchor Rick Sanchez, a contributor to Fox News and its Fox News Latino companion website, to present daily contributions to Noticias MundoFox and host several news specials for the network.[20]

Sports programming[edit]

Sports programming featured on MundoFox is produced through Fox Deportes, and includes exclusive U.S. Spanish-language broadcast rights to the Ultimate Fighting Championship and various soccer tournaments, including Copa Santander Libertadores, Copa Bridgestone Sudaméricana, UEFA Champions League and other European soccer tournaments.

Affiliates[edit]

MundoFox has finalized affiliation deals with television stations and is in the process of finalizing deals with additional affiliates, with an estimated target reach of 75 percent of United States households at the time of its launch.[13] Deals with 20 affiliates that were reached in early March 2012 include KWHY-TV/Los Angeles (which will serve as the network's West Coast flagship station),[21] WJAN-CD/Miami, KGMC/Fresno[22] and KFWD/Dallas-Fort Worth.[23] The deals assured that MundoFox would be seen in five of the top 10 Hispanic markets and cover at least 40% of U.S. Hispanic households.[24] However, MundoFox'a affiliation with WJAN-CD ended on December 28, 2012 with the network's programming moving to WGEN-TV,[25] (channel 8), a full-power station broadcasting in high definition that is owned by Caracol Television (RCN's main rival in Colombia) through Mapale LLC.

48 stations from MundoFox's initial 50-station affiliate body also committed to developing in-house news departments to provide locally produced Spanish language newscasts to the markets served by the stations, a small number of whom do not have a Spanish language news option on local television (KWHY and WGEN-TV already operate their own news departments). Affiliates without full-fledged newscasts are expected to produce two-minute local news capsules that will be aired during the network’s Noticias MundoFox national evening newscasts.[24]

Controversy[edit]

The network's Noticias MundoFox news division has received criticism over how senior vice president of news Jorge Mettey expressed the editorial line during the network’s launch in 2012. Mettey planned not to focus "on the regular normal issues that newscasts in Spanish focus on, like immigration and that stuff. It is not our focus. We are talking to a different Latino."[26]

References[edit]

  1. ^ "Inicio". MundoFOX. MundoFOX Broadcasting, LLC. Retrieved October 3, 2012. 
  2. ^ a b c Weprin, Alex (2012-05-29). "Coming Soon: A New Spanish-Language Evening Newscast From Fox". TV Newser. Retrieved 2012-05-29. 
  3. ^ "Murdoch se une a una televisión colombiana para lanzar canal en español en EEUU". Agence France-Presse. 2012-01-23. Retrieved 2012-01-23. 
  4. ^ a b Schechner, Sam; Vranica, Suzanne (2012-01-23). "Hispanic TV Gets Crowded". The Wall Street Journal. Retrieved 2012-01-23. 
  5. ^ a b c d de la Fuente, Anna Marie (2012-01-22). "MundoFox to launch in the U.S.". Variety. Retrieved 2012-01-23. 
  6. ^ http://web.archive.org/web/20100221062003/http://www.foxinternationalchannels.com/brands/mundofox
  7. ^ Nakashima, Ryan (2011-01-23). "Murdoch’s News Corp to enter Spanish-language broadcast network TV with MundoFox network". The Washington Post. Associated Press. Retrieved 2012-01-23. 
  8. ^ Shaw, Lucas (2012-01-23). "News Corp. Launches MundoFox, a Challenge to Univision & Telemundo". Reuters. Retrieved 2012-01-23. 
  9. ^ Gisela, Salomón; Torrens, Claudia; Sequera, Vivian (2012-01-23). "Fox y RCN lanzarán nuevo canal de TV en español". El Nuevo Herald. Associated Press. Retrieved 2012-01-23. 
  10. ^ "MundoFox Is Aiming Young And Bilingual," from TVNewsCheck, 7/25/2012
  11. ^ "Ibra Morales Named President of MundoFox," from TVNewsCheck, 1/24/2014
  12. ^ Lieberman, David (2012-01-23). "Fox To Launch Spanish Language TV Network MundoFox This Fall". Deadline.com. Retrieved 2012-01-23. 
  13. ^ a b Szalai, Georg (2012-01-23). "News Corp., Partner to Create Spanish-Language Broadcast Network to Rival Univision, Telemundo". The Hollywood Reporter. Retrieved 2012-01-23. 
  14. ^ Winslow, George (2012-01-23). "Fox, RCN Plan New Hispanic Network". Broadcasting & Cable. Retrieved 2012-01-23. 
  15. ^ "Colombia’s RCN and News Corp to create Univision/Telemundo Rival". Portada. 2012-01-23. Retrieved 2012-01-23. 
  16. ^ Nat Geo Kids & Bento Box Team For MundoFox Programming Block, Deadline.com, September 12, 2012.
  17. ^ a b "MundoFox sets launch programming lineup," from Variety, 5/16/2012
  18. ^ Variety http://variety.com/2013/tv/news/upfronts-mundofox-forges-ahead-with-novelas-bridge-encores-1200481348/ |url= missing title (help). 
  19. ^ http://www.medialifemagazine.com/mundofox-upfront-leveraging-its-sister-nets/
  20. ^ "Rick Sanchez to Join News Team at MundoFox," from The New York Times, November 13, 2012.
  21. ^ Flint, Joe (March 4, 2012). "MundoFox makes KWHY-TV Channel 22 its Los Angeles home". Los Angeles Times. Retrieved March 5, 2012. 
  22. ^ Baysinger, Tim (March 4, 2012). "MundoFox Secures First Affiliation Agreements". Broadcasting & Cable. Retrieved March 5, 2012. 
  23. ^ Bark, Ed (M=June 11, 2012). "Manana: KFWD-TV set to become D-FW's Spanish language MundoFox affiliate, ending association with Belo-owned WFAA8". Uncle Barky's Bytes. Retrieved June 12, 2012. 
  24. ^ a b de la Fuente, Anna Marie (March 4, 2012). "MundoFox scores affils in 40% of U.S. Hispanic homes". Variety. Retrieved March 5, 2012. 
  25. ^ MundoFox Upgrades Affiliation in Miami
  26. ^ http://www.mediabistro.com/tvnewser/coming-soon-fox-news-en-espanol_b128985

External links[edit]