|Type||Broadcast television network|
|Country||United States, Colombia|
|Slogan||Americano Como Tú
(American Like You)
|Owner||RCN Televisión (50%)
Fox International Channels (50%)
|Key people||Emiliano Saccone (president)|
|Launch date||August 1, 2012 (soft launch)
August 13, 2012 (formal)
MundoFox (sometimes stylized as MundoFOX) is a Spanish language American broadcast television network that is operated as a joint venture between the Fox International Channels subsidiary of 21st Century Fox and Colombian private broadcaster RCN Televisión SA (both companies own 50 percent of the network). The network formally launched on August 13, 2012, and is headquartered in Los Angeles, California.
In 2006, Fox International Channels began using the brand mundoFOX as the name for the website of Canal FOX, its Fox-branded cable channel for Latin America. In early 2009, the channel’s website introduced a video on demand service for programs aired on Canal FOX in Spanish and Portuguese. This VOD service was also branded as mundoFOX. In early 2012, the domain for Canal Fox’s website changed to canalfox.com.
The launch of MundoFox as a television network in the United States was announced on January 23, 2012. Hernán López, president and CEO of Fox International Channels, said the network will cater to "an increasing demand for quality Spanish-language content in the U.S. from both viewers and advertisers." In 2010, there were 50 million Latinos/Hispanics among 309 million residents (16 percent) in the United States; advertising revenue from the Hispanic/Latino market made up $3.6 billion of the $80 billion (4.5 percent) in the total domestic market in 2011. López noted that the Fox network saw "similar dynamics in play" when it launched in 1986 against established English language networks; MundoFox, he added, would seek to replicate Fox's early years while launching against established Spanish language networks Univision, Telemundo and Azteca América.
The network's first president is Emiliano Saccone, who was named to the position in March 2012. MundoFox commenced programming with a soft launch on some affiliates on August 1, 2012; the network's formal launch occurred on August 13, 2012.
Program content for MundoFox is provided by various production companies and distributors including RCN, Fox International Channels, Fox Deportes, 21st Century Fox-owned Shine Group (who produced its first Spanish-language content for the network), RCN's NTN24. Fox International Channels already produces Spanish-language programming and sports for its Latin American and U.S. Hispanic cable channels. RCN is one of the largest producers and exporters of Spanish-language television, and had previously provided content mainly to TeleFutura, Univision's sister network; it stopped committing productions to other U.S. Hispanic networks in anticipation of the MundoFox launch.
A signature format on MundoFox are "Teleseries," which compared to telenovelas traditionally seen on Spanish-language television has fewer episodes (roughly 80 versus 120), but emphasize action-oriented storylines, diverse locations and increased production values. One such teleseries that appeared on MundoFox at its launch was El capo, a show produced for RCN by Fox Telecolombia. Once-a-week series are also be featured, including Kdabra and Tiempo Final, as are current and classic telenovelas including Yo soy Betty, la fea, the Colombian series that served as the basis for Televisa's La Fea Más Bella and ABC's Ugly Betty. MundoFox's schedule also features children's programs and Fox series (such as Bones) dubbed into Spanish, along with Spanish or English-dubbed-to-Spanish movies.
Many of the initial original scripted series that air on MundoFox are produced in Colombia, though the network hopes to produce U.S.-based series by its second year at the latest. Even though the network’s slogan is Americano Como Tú, or "American Like You", the network’s president Emiliano Saccone said during the network’s 2013-14 upfront presentation that he plans for the network to increase its "Mexican flavor."
In addition to offering entertainment content, MundoFox operates its own news division, Noticias MundoFox, which aims to offer content that is conscious of the Hispanic market in the United States and the diversity and sensitivities of the different demographics that comprise that market. Noticias MundoFox's operations include a Los Angeles-based newsroom and a bureau in Washington, D.C., and also includes international news content from NTN24, RCN Televisión's sister network and international cable news channel. Noticias MundoFox is run independently from Fox News Channel, which produces Fox News Sunday and other news content for the English-language Fox network.
Noticias MundoFox produces a weekday evening news program of the same name that is anchored by Rolando Nichols, formerly of KWHY-TV as well as MundoFox's main staff correspondents, Max Aub and Carolina Sarassa, and originates from Los Angeles; two live half-hour newscasts are produced every weekday, one for the east coast and the other for the west coast as well as a pre-recorded newscast at 10 p.m. ET, which is lighter in tone compared to the 6 p.m. edition. Noticias MundoFox is currently the only on-air news content on the network, with the network seeking to expand the amount of that content over time; to that end, MundoFox in November 2012 tapped Rick Sanchez, a former CNN anchor and a contributor to Fox News and its Latino website, to present daily contributions to Noticias MundoFox and host several news specials on the network.
Sports programming featured on MundoFox is produced through Fox Deportes, and includes exclusive U.S. Spanish-language broadcast rights to the Ultimate Fighting Championship and various soccer tournaments, including Copa Santander Libertadores, Copa Bridgestone Sudaméricana, UEFA Champions League and other European soccer tournaments.
MundoFox has finalized affiliation deals with television stations and is in the process of finalizing deals with additional affiliates, with an estimated target reach of 75 percent of United States households at the time of its launch. Deals with 20 affiliates that were reached in early March 2012 include KWHY-TV/Los Angeles (which will serve as the network's West Coast flagship station), WJAN-CD/Miami, KGMC/Fresno and KFWD/Dallas-Fort Worth. The deals assure that MundoFox would be seen in five of the top 10 Hispanic markets and cover at least 40 percent of U.S. Hispanic households. However, MundoFox'a affiliation with WJAN-CD ended on December 28, 2012 with MundoFox's programming moving to WGEN-TV, (channel 8), a full-powered station broadcasting in high definition owned by Caracol Television through Mapale LLC. Caracol also is RCN's main rival in Colombia.
48 stations from MundoFox's initial 50-station affiliate body have also committed to developing in-house news departments to provide locally-produced Spanish language newscasts to the markets served by the stations, a small number of whom do not have a Spanish language news option on local television (KWHY and WGEN-TV already operate their own news departments). Affiliates without full-fledged newscasts are expected to produce two-minute local news capsules that will be aired during the network’s Noticias MundoFox national evening newscasts.
Its news division Noticias MundoFox has also received criticism over how its senior vice-president for news, Jorge Mettey expressed the editorial line during the network’s launch in 2012. Mettey planned not to focus "on the regular normal issues that newscasts in Spanish focus on, like immigration and that stuff. It is not our focus. We are talking to a different Latino."
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- MundoFox Upgrades Affiliation in Miami