Munhwa Broadcasting Corporation
||This article may be expanded with text translated from the corresponding article in the Korean Wikipedia. (March 2013)|
|Type||Broadcast radio and
|Availability||South Korea, United States (Satellite, certain metropolitan areas over-the-air)|
|Slogan||Good Friends, MBC|
|Owner||The Foundation of Broadcast Culture: 70%
Jung-Su Scholarship Foundation: 30%
|Key people||Kim, Jong-Guk, CEO & President|
April 15, 1959 (Regional Radio Service)December 2, 1961 (National radio)
August 8, 1969 (television)
|Callsigns||HLKV, HLKV-FM and HLKV-TV
|Revised Romanization||Munhwa Bangsong Jushikhoesa|
|McCune–Reischauer||Munhwa Pangsong Chushikhoesa|
|Launched||August 8, 1969|
|Picture format||480i (16:9, SDTV);
|Formerly called||HLAC-TV (1969-1972)|
(Until December 31, 2012)
|Digital||Channel 14 (UHF 471.31MHz-LCN 11-1) (Seoul)|
|SkyLife||Channel 11 (HD)|
|Cignal Digital TV (Philippines)||Coming Soon|
|Dream Satellite TV (Philippines)||Channel 31|
|Available on most South Korean cable systems||With Channel Numbers 11, 13 and 4 in common.
Check local listings for details
|SkyCable (Philippines)||Channel 148|
|Destiny Cable (Philippines)||Coming Soon|
|Cablelink (Philippines)||Coming Soon|
|B TV||Channel 11 (HD)|
|U+ TV||Channel 11 (HD)|
|Olleh TV||Channel 11 (HD)|
|KOREALIVE||Click on MBC 채널11|
|K Live Stream||MBC|
The Munhwa Broadcasting Corporation (MBC; Korean: 문화방송주식회사; Hanja: 文化放送; Munhwa Bangsong Jushikhoesa, literally "Cultural Broadcasting Corporation") is one of four major national South Korean television and radio networks, and is the oldest among all commercial broadcasting networks in South Korea. Munhwa is the Korean word for "culture". Its flagship terrestrial television station is Channel 11 (LCN) for Digital. Twice government owned, the network is managed by the Foundation of Broadcast Culture (which owns 70% of the company's stock), while the Jung-Su Scholarship Foundation owns 30%. MBC receives no government subsidy, and derives its income almost entirely from commercial advertising. It has 19 regional stations, and 10 subsidiaries. The network evolved from Busan Munhwa Broadcasting Corporation, the first private broadcasting corporation in the country. As of 2011, MBC has over 4,000 employees. It has provided terrestrial digital TV service in the ATSC format since 2001, and T-DMB (Digital Multimedia Broadcasting) service since 2005.
- 1 History
- 2 MBC channels
- 3 MBC programs
- 4 Controversies
- 5 iMBC
- 6 Former logos
- 7 Foreign partners
- 8 See also
- 9 References
- 10 External links
MBC began as Busan Munhwa Bangsong (Busan Munhwa Broadcasting Corporation, or Busan MBC), and was established in 1959 in Busan, South Korea. The radio station was then owned by Jeong Hwan-ok (a radio-store operator) and Kim Sang-yong (a former department-store owner). Jeong had suggested that Kim open a private broadcasting station; Kim was looking for a new business opportunity, and at that time Japanese stations dominated the south coastal Korean radio dial. On April 15, 1959 the postal ministry authorized Busan MBC to operate, making it Korea's first private commercial broadcaster. Busan MBC began its service with a 1 kW AM station, and became known for broadcasting the first CM Song in South Korea.
The company, however, faced financial problems: production costs for a local radio station were
higher than expected, and advertising did not generate sufficient revenue. The network also faced a management crisis. In September 1959 Busan MBC was sold to Kim Ji-tae, who owned the Busan Daily. Its management was revamped, and the network was saved from bankruptcy. After the network was rejuvenated, Kim decided to launch a private radio station in Seoul. That year, the postal ministry had approved four private stations. Kim purchased the right to operate a radio station in Seoul and launched a network in 1961, with a small AM station (as of 2011, the chief stockholder of Busan MBC is MBC in Seoul); MBC became the first private broadcasting network in South Korea that launched a national network.
After the military coup on May 16, 1961, the network faced a challenge when Kim was accused by Park Chung-hee (South Korea's then-President) of corruption. Kim, under pressure, surrendered both Busan MBC and Busan Ilbo to the May 16 Scholarship Foundation in May 1962. It began television broadcasting on August 8, 1969 (MBC-TV was the third TV network in South Korea; the first is KBS-TV which was launched on December 31, 1961 while the second, TBC-TV, which is owned by Joong-ang Ilbo, was launched in 1965) and FM radio broadcasts in 1971. However, when the network faced severe financial problems to promote its television network, Park Chung-hee ordered 11 major companies to buy out 70% of MBC stocks from May 16 Scholarship Foundation to provide its financial support. Until 1980, these major companies could not sell MBC stocks nor request dividends from MBC without the government's approval. Under the Chun Doo-hwan regime, South Korea's media policy had changed. The regime had closed several private commercial radio and TV networks and most of MBC's shares were taken by the government; MBC lost its position as a private broadcaster. On November 14, 1980, 70% of the network's stock was given to the Korean Broadcasting System (KBS).
Partly to address concerns following the country's 1987 democratic reforms, the National Assembly established the Foundation for Broadcast Culture on December 26, 1988 to insulate MBC from political influence and KBS. Now, the network is owned by the Foundation of Broadcast Culture (which owns 70% of the company's stock) while the Jung-Su Scholarship Foundation (former May 16 Scholarship Foundation) owns 30%. Although the network is now managed by the Foundation, MBC has maintained its role as a commercial broadcaster. MBC has had a jingle since 1969: Korean: "MBC...문화방송", "MBC...Munhwa Bangsong" in romanization and "MBC...Munhwa Broadcasting" in English; it was also used in 1994 for the silver anniversary of MBC-TV.
In 1991, MBC, the first private commercial broadcaster network in South Korea, lost its monopoly when the government allowed the second private commercial broadcaster station SBS to begin broadcasting on MBC 30th Anniversary, December 2–9, 1991. MBC and SBS celebrated their anniversary at December 1992 in MBC 31st Anniversary and SBS 2nd Anniversary on December 2–9, 1992. It also done in 1996, to celebrate MBC 35th Anniversary and SBS 6th Anniversary.
In 2001, MBC launched satellite and cable television broadcasting. As part of this expansion it created MBC America, a subsidiary based in Los Angeles, California, USA, to distribute its programming throughout the Americas. On August 1, 2008 MBC America launched MBC-D, a television network carried on the digital subchannels of KSCI-TV, KTSF-TV, and WMBC-TV. The service was planned to be launched in Atlanta, Chicago, and Washington, D.C. by the end of the year. In northeast metro Atlanta, it aired on WKTB-CD channel 47.3, but as of 2011 is on WSKC-CD channel 22.1.
On October 21, 2011, the heads of MBC and Google signed an agreement of partnership. MBC will release 10,000 hours of content produced before 2005. The files will be divided into 10-minute clips with advertisement in between. MBC is also interested in holding a K-pop concert at the head office of Google to celebrate the partnership. The concert was broadcast live worldwide through YouTube on May 21, 2012. On January 1, 2013 MBC TV became South Korea's third channel to go 24/7.
- See also in Korean Wikipedia: Munhwa Broadcasting Corporation Television
- 1 terrestrial TV (MBC-TV channel 11)
- 3 Radio stations :
|HLKV-AM||900 kHz AM
95.9 MHz FM
|MBC FM4U||91.9 MHz FM||10 kW|
|Channel M||CH 12A DAB||2 kW|
- 5 cable (drama, sports, game-show, variety and documentary)
- 5 satellite (drama, sports, game-show, variety and documentary)
- 3 terrestrial DMB (TV, radio, data)
- 2 satellite DMB (drama, sports)
MBC dramas, particularly their period dramas, have been part of the "Korean wave". MBC dramas are exported to 30 countries in Asia, the Middle East, Africa and the Americas. Dae Jang Geum has high audience ratings in China, Taiwan and Hong Kong; its popularity has continued in 50 countries, including Japan. Other dramas that have enjoyed high viewership include Jumong, The 1st Shop of Coffee Prince, Moon Embracing the Sun, Yi San, Queen Seondeok, and the recent drama Dong Yi.
MBC’s reality program Infinite Challenge has enjoyed high ratings for seven consecutive years. The comedians hosting Exclamation! (which ended its run in 2007) have promoted reading, reuniting foreign workers in South Korea with their families and providing medical help to the elderly.
Current affairs and documentaries
MBC documentaries encompass a wide range of issues, from foreign affairs to the environment. PD Notebook premiered in 1990, and has since earned notoriety for its investigations from a journalistic standpoint. Episodes have included one covering scientific fraud by Korean geneticist Hwang Woo-Suk, and another containing arguments against importing US beef. The latter episode, entitled "Is American Beef Really Safe from Mad Cow Disease?", contributed to three months of protest in Seoul against importing US beef. Since then, the accuracy of the episode and the program's method of obtaining information has been questioned. MBC current-affairs and documentary programs have won recognition from the New York and Banff TV Festivals, the Asian TV Awards, ABU Prizes, Earth Vision and the Japan Wildlife Festival.
News and sports
MBC has nineteen regional stations in Korea, nine permanent overseas bureaus and service arrangements with CNN, APTN, Reuters TV and NBC. It also produces news-analysis programs such as News Magazine 2580, News Who, 100-Minute Debate, Economy Magazine, Global Report, Newsdesk and North Korea Report covering the political, economic, social and cultural issues of the days.
Comments about Foreigners
In June 2012, MBC came under fire for a segment on their "Think Different" documentary section called "The Shocking Truth about Relationships with Foreigners." The video shows that relationships between Korean women and foreign men can be a social problem that must be dealt with by Koreans. The video features a series of anonymous interviews with victims of foreigners' crime. In response to complaints, an MBC "representative responded that the documentary was outsourced and not produced in-house." 
Racist Allegations Against Black People
MBC has come under fire numerous times for depicting non-Koreans in stereotypical or derogatory ways. For example, one segment which features a member of the K-pop group Beast in blackface eating a watermelon participating in a challenge where he has to act "black". At numerous times the host of program intervenes to tell the participant, "You have to be as rude as a real black person." 
MBC Radio DJ Laughing At No Laughing Matter Scandal
An HLKV-FM (MBC's Main FM Station.) DJ was criticized for laughing at no laughing matter. DJ Kim Tae-yeon angered some listeners because she laughed at a non laughing matter. A letter was sent in from a concerned listener asking Taeyeon to give encouragement to her younger sister. As her younger sister hasn't been looking bright lately, very tired with dark circles around her eyes. But as she was reading that, Taeyeon couldn't help herself from laughing. Fans are insisting that the laughter was first triggered from a mistake in the script mistakenly putting 커피 교환권 (keopi gyohwangwon) / Coffee Vouchers as 코피 교환권 (kopi gyohwangwon) / Nose Bleed Vouchers. Because of her laughter through this serious segment, the listeners complained on MBC's Message Board stating how can she be laughing through this serious matter. Taeyeon apologized a few times for laughing and followed up with a light comment stating "It's OK to laugh, laughing brings good luck."
Music Core Chart Winner Mix-up
On the April 20th episode, MBC has introduced a brand new ranking system for ‘Music Core’, and as such has nominated INFINITE, K.Will, Davichi, and Lee Hi for #1 on the charts. K.Will was mistakenly announced as the winner. He looked confused as if he couldn’t believe it, and as he was about to say his thanks, the ‘Show! Music Core’ staff quickly informed everyone on stage that there had been a mistake and that INFINITE were the actual winners. K.Will was quick to laugh it off and say, “It’s okay, I’m okay.” He even shouted, “I love INFINITE!” However, the INFINITE members themselves looked unsure and confused about accepting the trophy.
Afterwards, the staff of the show was highly criticized by viewers. The staff made a statement on their official board and said,
"This is the ‘Show! Music Core’ staff. There was a mistake in announcing the 1st place winner on the April 20th broadcast. This was a mistake because the text votes were mixed up for the two 1st place nominees. The two team’s scores are 100% fair results. The text votes accumulation company has promised to work harder to keep this from happening again. Please excuse us for not running a smooth live broadcast. Thank you." 
iMBC is MBC's website, providing users with information on current and past programs and allowing users to download or stream programs to watch. Established in March 2000 as the internet subsidiary of MBC, iMBC uses the digital content of MBC to provide content to internet, mobile and ISP users and foreign businesses. iMBC also plans projects for creating, developing, and circulating new content. The site offers free and paid VOD services for users to view programs online. While the public-service programs, news, radio and programs currently on-air are free, drama, entertainment, and current-affairs programs are not.
For viewers in Korea and abroad, iMBC offers VOD streaming services. An episode typically costs around ₩500, and there is a fixed fee allowing users to watch as many videos as they wish for ₩4,000 a day or ₩15,000 a month. For users abroad, iMBC offers VOD download and streaming services, available for ₩1000 (about $1 US) each.
- MBC Music
- MBC Plus
- MBC Game
- List of South Korean broadcasting networks
- List of Korea-related topics
- Contemporary culture of South Korea
- Channel A
- TV Chosun
- (Korean)Who Owns the Korean TV stations?
-  [Viewpoint] Dramatic changes at MBC,JoongAng Daily,August.20,2009
- "MBC to partner up with Google". Asia Pacific Arts. 2011-10-26.
- Bad Marks All Round In Hwang Scandal Retrieved October 14, 2006
- Lee Jung-bock: POLITICAL CHANGES IN KOREA(33) Korea on path to mature liberal democracy, 2008/02/15
- MBC suspends producers for breaching ethics
- Media ethics judged, found wanting
-  Retrieved June 1st, 2012
-  Retrieved June 20th, 2013
- (Korean) "음악중심' 치명적 방송사고, 1위가 바뀌었다'". NATE. 20 April 2013. Retrieved 20 April 2013.