Munhwa Broadcasting Corporation

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This article is about the South Korean broadcaster. For the Philippine radio network, see Manila Broadcasting Company. For the television channel in the Middle East, see Middle East Broadcasting Center. For other uses, see MBC.
Munhwa Broadcasting Corporation
문화방송주식회사
Type Broadcast radio and
television
Country South Korea
Availability South Korea, United States (Satellite, certain metropolitan areas over-the-air)
Slogan Good Friends, MBC
Owner The Foundation of Broadcast Culture: 70%
Jung-Su Scholarship Foundation: 30%
Key people
Ahn, Kwang-Han, CEO & President
Launch date

April 15, 1959 (Regional Radio Service)

December 2, 1961 (National radio)
August 8, 1969 (television)
2001 (digital)
2005 (DMB)
Callsigns HLKV, HLKV-FM and HLKV-TV
(formerly HLAC-TV)
Official website
IMBC.com
Korean name
Hangul 문화방송주식회사
Hanja 文化放送株式会社
Revised Romanization Munhwa Bangsong Jushikhoesa
McCune–Reischauer Munhwa Pangsong Chushikhoesa
MBC TV
HLKV-DTV
MBC logo (Other) at (Black Design).svg
Launched August 8, 1969
Picture format 480i (16:9, SDTV);
1080i (HDTV)
Country South Korea
Language Korean language
Formerly called HLAC-TV (1969-1972)
Website www.imbc.com
Availability
Terrestrial
Analogue Channel 11
(Until December 31, 2012)
Digital Channel 14 (UHF 471.31MHz-LCN 11-1) (Seoul)
Satellite
SkyLife Channel 11 (HD)
Cignal Digital TV (Philippines) Coming Soon
Dream Satellite TV (Philippines) Channel 31
Astro (Malaysia) Channel 394 (as Oh!K HD)
Cable
Available on most South Korean cable systems With Channel Numbers 11, 13 and 4 in common.
Check local listings for details
SkyCable (Philippines) Channel 148 (Digital)
Destiny Cable (Philippines) Channel 148 (Digital)
Cablelink (Philippines) Coming Soon
StarHub TV (Singapore) Channel 816 (as Oh!K HD)
IPTV
B TV Channel 11 (HD)
U+ TV Channel 11 (HD)
Olleh TV Channel 11 (HD)
Streaming media
KOREALIVE Click on MBC 채널11
K Live Stream MBC

Munhwa Broadcasting Corporation (MBC; Korean: 문화방송주식회사; Hanja: 文化放送; Munhwa Bangsong Jushikhoesa, literally "Cultural Broadcasting Corporation")is one of leading South Korean television and radio networks and Munhwa is the Korean word for "culture". Its flagship terrestrial television station is Channel 11 (LCN) for Digital.

Established on December 2, 1961, MBC is a Korean terrestrial broadcaster which has a nationwide network of 17 regional stations. Though it operates on advertising, MBC is a public broadcaster, as its largest shareholder is a public organization, Foundation for Broadcast Culture. Today, it is a multimedia group with one terrestrial TV channel, three radio channels, five cable channels, four satellite channels and four DMB channels.

MBC is headquartered in DMC (Digital Media City), Mapo-gu, Seoul and has the largest broadcast production facilities in Korea including digital production center Dream Center in Ilsan, indoor and outdoor sets in Yongin Dramia and Yangju Studios.

History[edit]

Four-story MBC headquarters, with trees in foreground
MBC's third headquarters, Yeouido, Seoul, South Korea

▲ Radio Era (1961~1968)

Launching the first radio broadcast signal (call sign: HLKV, frequency: 900khz, output: 10kw) from Seoul, MBC started as the first non-governmental commercial broadcaster in Korea. On April 12, 1963, it obtained a license from the government for operating regional stations in major cities (Daegu, Gwangju, Daejeon, Jeonju) in Korea, and established a broadcast network which connects 6 cities including Seoul and Busan.

▲ B/W TV Era (1969~1979)

MBC launched TV broadcasting on August 8, 1969 (call sign: HLAC-TV, output: 2kw), and started to broadcast its main news program MBC Newsdesk on October 5, 1970. It reached affiliation deal with 7 commercial stations (in Ulsan, Jinju, Gangnueng, Chuncheon, Mokpo, Jeju, Masan) between 1968 and 1969, and started nationwide TV broadcasting through its 13 affiliated or regional stations. In 1974, FM radio was launched, as MBC took over The Kyunghyang Shinmun (daily newspaper company).

▲ Color TV Era (1980~1990)

The first color TV broadcasting was started in December, 1980. MBC was separated from The Kyunghyang Shinmun according to the 1981 Basic Press Act. In 1982, it moved into the Yoido headquarters and founded professional baseball team MBC Cheong-ryong (Blue Dragon). With the live coverage of the 1986 Seoul Asian Games and the 1988 Seoul Olympic Games, MBC made a great advancement in scale and technology.

▲ Multimedia Era (1991~2000)

After rapidly growing into a large corporation, covering major international events, MBC established specialized companies for each value chain (MBC Production, MBC Media Tech, MBC Broadcast Culture Center, MBC Arts Company, MBC Arts Center) and spined them off as subsidiaries to become a more efficient corporation amid fiercer competition in the multimedia era. ※ MBC Production and MBC Media Tech were merged into MBC C&I in August, 2011.

▲ Digital Era (2001~Present)

As the convergence of broadcasting and communications becomes full-fledged, MBC made its subsidiary iMBC (internet MBC) an independent corporation and pursued various internet-related business. Furthermore, it started cable TV (MBC Plus Media,) satellite TV and new DMB broadcasting. In 2007, MBC established digital production center Ilsan Dream Center, which is equipped with high-tech production facilities. In September 2014, it competed the construction of new headquarters building and moved from Yoido to Sangam-dong, opening a new era of Sangam MBC.

In 2001, MBC launched satellite and cable television broadcasting. As part of this expansion it created MBC America, a subsidiary based in Los Angeles, California, USA, to distribute its programming throughout the Americas. On August 1, 2008 MBC America launched MBC-D, a television network carried on the digital subchannels of KSCI-TV, KTSF-TV, and WMBC-TV. The service was planned to be launched in Atlanta, Chicago, and Washington, D.C. by the end of the year.[1][2] In northeast metro Atlanta, it aired on WKTB-CD channel 47.3, but as of 2011 is on WSKC-CD channel 22.1.

International Relations[edit]

MBC is an active member of international organizations such as ABU(Asia-Pacific Broadcasting Union), IATAS (The International Academy of Television Arts & Science) and INPUT(International Public Television Screening Conference), and is affiliated with 21 broadcasters in 13 different countries.

It is engaged in various global business through overseas corporations in LA and Shanghai, and bureaus in North America, Latin America, Europe and the Middle East as well as Asia, in close cooperation with major global media groups.

MBC is devoted to entering foreign markets and expanding the business area. It maintains a close relationship with foreign buyers by participating in major content markets every year such as MIP-TV, MIPCOM, NATPE, BCWW and ATF. In addition, it operates an English web site which introduces various MBC content to the oversears buyers and viewers so that they can easily access its content.

MBC drama “What on Earth Is Love?” is the first Korean Wave drama which sparked the K-drama boom across China, when it was aired on CCTV in 1997. Since then, numerous MBC drama, entertainment shows as well as documentaries have been exported to different countries, drama "Dae Jang Geum" was shown in as many as 91 countries around the world. More recently, MBC is widening its content business area by exporting show formats such as “I Am a Singer”, “We Got Married” and “Dad! Where Are We Going?” to other countries.

MBC channels[edit]

See also in Korean Wikipedia: Munhwa Broadcasting Corporation Television
  • 1 terrestrial TV (MBC-TV channel 11)
  • 3 Radio stations :
Name Frequency Power (kW)
HLKV-AM 900 kHz AM
95.9 MHz FM
50 kW(AM)
10 kW(FM)
MBC FM4U 91.9 MHz FM 10 kW
Channel M CH 12A DAB 2 kW
  • 5 cable (drama, sports, game-show, variety and documentary)
  • 5 satellite (drama, sports, game-show, variety and documentary)
  • 3 terrestrial DMB (TV, radio, data)
  • 2 satellite DMB (drama, sports)

MBC programs[edit]

Drama[edit]

MBC dramas are exported to 30 countries in Asia, the Middle East, Africa and the Americas. Dae Jang Geum has high audience ratings in China, Taiwan and Hong Kong; its popularity has continued in 50 countries, including Japan. Other dramas that have enjoyed high viewership include Jumong, Coffee Prince, Moon Embracing the Sun, Yi San, Queen Seondeok, and Dong Yi.

Entertainment[edit]

MBC’s reality program Infinite Challenge has enjoyed high ratings for nine consecutive years. The comedians hosting Exclamation! (which ended its run in 2007) have promoted reading, reuniting foreign workers in South Korea with their families and providing medical help to the elderly.

Current affairs and documentaries[edit]

MBC documentaries encompass a wide range of issues, from foreign affairs to the environment. PD Notebook premiered in 1990, and has since earned notoriety for its investigations from a journalistic standpoint. Episodes have included one covering scientific fraud by Korean geneticist Hwang Woo-Suk, and another containing arguments against importing US beef.[3] The latter episode, entitled "Is American Beef Really Safe from Mad Cow Disease?", contributed to three months of protest in Seoul against importing US beef. Since then, the accuracy of the episode and the program's method of obtaining information has been questioned.[4][5][6] MBC current-affairs and documentary programs have won recognition from the New York and Banff TV Festivals, the Asian TV Awards, ABU Prizes, Earth Vision and the Japan Wildlife Festival.

News and sports[edit]

MBC has nineteen regional stations in Korea, nine permanent overseas bureaus and service arrangements with CNN, APTN, Reuters TV and NBC. It also produces news-analysis programs such as News Magazine 2580, News Who, 100-Minute Debate, Economy Magazine, Global Report, Newsdesk and North Korea Report covering the political, economic, social and cultural issues of the days. MBC also broadcasts Los Angeles Dodgers, Pittsburgh Pirates and Texas Rangers games when Hyun-Jin Ryu pitches and Shin-Soo Choo and Jung-ho Kang bat.

Controversies[edit]

Comments about Foreigners[edit]

In June 2012, MBC came under fire for a segment on their "Think Different" documentary section called "The Shocking Truth about Relationships with Foreigners." The video shows that relationships between Korean women and foreign men can be a social problem that must be dealt with by Koreans. The video features a series of anonymous interviews with victims of foreigners' crime. In response to complaints, an MBC "representative responded that the documentary was outsourced and not produced in-house." [7]

Music Core Chart Winner Mix-up[edit]

On April 20, 2013, MBC has introduced a brand new ranking system for ‘Music Core’, and as such has nominated INFINITE, K.Will, Davichi, and Lee Hi for #1 on the charts. K.Will was mistakenly announced as the winner. He looked confused as if he couldn’t believe it, and as he was about to say his thanks, the ‘Show! Music Core’ staff quickly informed everyone on stage that there had been a mistake and that INFINITE were the actual winners. K.Will was quick to laugh it off and say, “It’s okay, I’m okay.” He even shouted, “I love INFINITE!” However, the INFINITE members themselves looked unsure and confused about accepting the trophy.

Afterwards, the staff of the show was highly criticized by viewers. The staff made a statement on their official board and said,

"This is the ‘Show! Music Core’ staff. There was a mistake in announcing the 1st place winner on the April 20th broadcast. This was a mistake because the text votes were mixed up for the two 1st place nominees. The two team’s scores are 100% fair results. The text votes accumulation company has promised to work harder to keep this from happening again. Please excuse us for not running a smooth live broadcast. Thank you." [8]

iMBC[edit]

iMBC is MBC's website, providing users with information on current and past programs and allowing users to download or stream programs to watch. Established in March 2000 as the internet subsidiary of MBC, iMBC uses the digital content of MBC to provide content to internet, mobile and ISP users and foreign businesses. iMBC also plans projects for creating, developing, and circulating new content. The site offers free and paid VOD services for users to view programs online. While the public-service programs, news, radio and programs currently on-air are free, drama, entertainment, and current-affairs programs are not.

For viewers in Korea and abroad, iMBC offers VOD streaming services. An episode typically costs around ₩500, and there is a fixed fee allowing users to watch as many videos as they wish for ₩4,000 a day or ₩15,000 a month. For users abroad, iMBC offers VOD download and streaming services, available for ₩1000 (about $1 US) each.

Former logos[edit]

Foreign partners[edit]

Partner Country
Seven Network, Nine Network, and SBS Australia
Rede Globo Brazil
CTV, Global and TVOntario Canada
Canal 13, UCV Televisión and Telecanal Chile
Shanghai Media Group and Hunan TV China
M6, France Televisions and D8 France
MTV Hungary
Cielo & Mediaset Italy
Municipal Television of Thessaloniki Greece
BBTV Channel 7, Channel 3, and MCOT Thailand
Fuji Television, TV Asahi, Tokyo MX and TV Tokyo Japan
Indosiar, SCTV, RTV, and Global TV Indonesia
ATV Hong Kong
Canal 13 Paraguay
Panamericana Televisión Peru
TVI Portugal
Al Jazeera Qatar
TVR Romania
MediaCorp and Turner Asia Pacific Singapore
laSexta, Cuatro and Telecinco Spain
TRT Turkey
PBS, Univision, The CW, CNN, MTV, FOX, MundoFox and Bloomberg Television United States
Formosa TV, TTV and CTS Taiwan
ZDF, RTL Television and ProSieben Germany
ITV and Channel 5 United Kingdom
Venevisión Venezuela
Hanoi TV and TodayTV VTC7 Vietnam

See also[edit]

References[edit]

External links[edit]

Korean[edit]

Social networking[edit]