||This article's tone or style may not reflect the encyclopedic tone used on Wikipedia. (August 2012)|
|Editor||Mark Nardone (Senior Editor), Andy Mesecher (Associate Editor)|
|Publisher||E. Eric Bettelli|
|First issue||November 10, 1977|
|Company||Music Connection Inc.|
|Based in||Van Nuys, California|
Music Connection is a US-based monthly music-trade magazine, published since 1977. It caters to career-minded musicians, songwriters, recording artists and assorted music-industry support personnel. The magazine began by focusing on the Southern California music scene, but now has a national focus and national distribution. The publication and its website (musicconnecion.com) offer inside information about the music business, including specialized directories of contact information about music professionals and Free Classifieds for musicians. Music Connection also publishes reviews of unsigned and independent live performers and recording artists. A number of acclaimed artists achieved their first music-magazine-cover status from Music Connection. Those artists include: Guns N' Roses, Madonna, Jane's Addiction, Alanis Morissette, White Stripes and Adele.
Music Connection magazine was founded by J. Michael Dolan (www.jmichaeldolan.com] in 1977. The publication quickly became a “must read” for industry executives, and a trusted advocate for musicians and songwriters, who promptly dubbed it “the musician’s bible.” Shortly thereafter, Michael created Songwriter Connection magazine, which became part of the MC family of invaluable products and services. That publication was later sold to a privately held company. As Music Connection continued to grow and evolve Michael saw the need to provide a more contemporary method for musicians to communicate with each other. Utilizing the power of the MC brand, Michael created the AMP network, a private membership organization that catered to Artists, Musicians and Players. Subsequently, in order to tie-in all of the company’s products and services including all three websites and the monthly magazine, Michael created a subscription-based Weekly Bulletin (email blast) which provides exclusive news and opportunities for people who work in the music industry, and also helps the company stay in constant communication with its readers and customers. In 2010, Michael sold his shares of Music Connection Inc. to E. Eric Bettelli.
As Hollywood's local Sunset Strip scene exploded, Music Connection00000 focused heavily on that scene's “hair metal” phenomenon, which produced artists such as Guns N' Roses, Mötley Crüe, Poison and LA Guns playing clubs such as The Whiskey a Go Go and Gazarri's.
Coverage of so-called grunge and alternative rock predominated throughout the decade. As the decade ended, the magazine addressed the sudden emergence of Napster.com and the impact that “file-sharing” was having on musicians and the music industry.
The magazine widened its coverage of all genres of popular music, including more coverage of urban styles. More content was devoted to independent musicians and DIY activities as the Internet became a larger and larger factor in the music industry. Having been a twice-monthly local Los Angeles publication for nearly 30 years, Music Connection became a Nationally distributed monthly publication in June 2008. In 2007, the company launched its Weekly Bulletin, which every Wednesday sends an email blast about career-opportunities to opt-in readers.
Founder Michael Dolan retired from the company in May 2010. Eric Bettelli is now the sole Publisher, with Senior Editor Mark Nardone promoted to Associate Publisher/Senior Editor. The company's website added original video production by Associate Editor/Videographer Andy Mesecher, including video interviews with a wide range of artists, including Grace Potter and Circa Survive.
Music Connection has maintained an online presence since 1997. The main site at www.musicconnection.com features a digital edition of the entire print magazine. The digital edition has an archive that currently dates back to January 2008. The company launched another site, called AMP Network, in 2007.
Music Connection′s AMP Network (Artists, Musicians, Players) is designed to be a free social network for music artists, featuring many of the same tools found on Facebook, MySpace or Google+. Unlike those services, AMP is designed as a more professional environment. It provides safe and secure interactions and caters to artists, musicians and players, not their fans. An archive of specialized directories is offered on AMP containing music-industry contact information as well as career-focused articles that have appeared in Music Connection magazine. The recorded music and live performances of AMP members are eligible to be reviewed by the magazine's writing staff. Reviews are published both in the print magazine and on the two websites. Each week, two artists or bands are picked for special recognition in the site's Critic's Picks area.
Music Connection publishes an emailed newsletter each Wednesday, called the Weekly Bulletin. It features news items of interest to career-minded musicians, artists and music-industry personal. Readers are alerted to news about job openings, songwriting contests, band battles, remix contests, film/TV placement slots and other career opportunities.
Annual Top Artist lists
At the end of each year, Music Connection magazine publishes a Hot 100 Live Unsigned Artists and Bands list of live performers, as well as a Top 25 New Music Critiques list of unsigned recording artists. Artists who've appeared on the Hot 100 list include: 2003 Hot 100 Holy Ghost, 2003 and 2004 Hot 100 Sara Bareilles and 2008 Hot 100 Steel Panther.
In the course of each year, Music Connection publishes a series of annually updated directories containing music industry contact information. The directories focus on the following areas: Music Attorneys, Record Label A&R Reps, Music Schools, Vocal Coaches, Mastering Studios, Film/TV Music Supervisors, Music Publishers, Producers and Engineers, Managers, Booking Agents, Guitar/Bass Instructors, Recording Studios, Indie Record Labels, Marketers/Promoters, Publicists, Rehearsal Studios, Gear Rental/Cartage/Tech Services, Duplicators/Replicators, Merchandise/Swag Manufacturers.
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