Music video director

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A music video director is a director of music videos. The director conceives of a video's artistic and dramatic aspects while instructing the musical act, technical crew, actors, models, and dancers. This may or may not be in collaboration with the musical act.

In November 8 1992, MTV began listing directors with the artist, song, and record company credits, reflecting the fact that music videos had increasingly become an auteur's medium. "The case for the director as music video author is strong. It is the music video director who has principal control of everything that is added to the preexisting recorded sound text."[1] Directors, including Michel Gondry, Spike Jonze, and F. Gary Gray, have gone on to direct feature films, continuing a trend that had begun earlier with directors such as Lasse Hallström and David Fincher. The most expensive video of all time was directed by Mark Romanek: Michael and Janet Jackson's "Scream" (1995), which cost $7 million to produce. In 2003, Spike Jonze, Chris Cunningham, and Michel Gondry founded the Directors Label.

Melina Matsoukas says that expensive equipment is not necessary for a quality video and one should never think that way: "A good video has the right visuals, a well conceptualised story and should be exciting and elicit reaction."[2]

List[edit]

The following list does not include musical artists who have co-directed videos:

See also[edit]

Sources[edit]

  1. ^ Robert J. Thompson and Gary Burns, eds. (1990). Making Television: Authorship and the Production Process, p.177. ISBN 9780275927462.
  2. ^ Banda, Tim Kamuzu (2008). "Video queen: Melina Matsoukas", p.2, Nation.co.ke.

External links[edit]